May 01

Method "Birthday" (2016) :30 (USA)

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Method’s no longer against dirty. Now they want you to embrace it. If there’s a better way to celebrate your birthday than getting dirty with cake, I don’t know what it would be. Love the art direction in this spot as well. Actually the campaign is fun. And great choices of music, too. Method’s been around long enough that everyone knows its environmentally sound. Great to see them evolving but without resorting to the high and mighty tone that can easily blow up in your face. Isn’t that right, Chipotle?
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May 01

Method "Meatball Golf" (2016) :30 (USA)

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Fear no mess. Even if the mess is meatballs hit with a golf club in your chi-chi dining room. This seems like a fun family.
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May 01

Endangered Love? Not if the WCFF has anything to say about it

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The Wildlife Conservation Film Festival has launched an e-commerce site featuring merchandise you can buy of endangered animals getting it on Kama Sutra-style. The proceeds will go directly to the conversation of protecting those wild animals from extinction through WCFF.

DDB NY:
Icaro Doria, CCO & Writer
Thiago Carvalho , Creative Director & Writer
Bruno Oppido, Creative & Art Director
Tom Mandel, Writer
Diego Limberti, Art Director
Cara Johnson, Art Director
Ed Zazzera, Head of Production
Amanda Van Caneghem, Senior Producer
Name Matthew Leach: Account Executive

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May 01

Help animals get it on for the WIldlife Conservation Film Festival

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In addition to a website where you can buy merchandise of animals doin’ it, with all proceeds going to the WIldlife Conservation Film Festival, there are also a series of print ads running in Vice magazine and Metro NYC.

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May 01

WCFF "Endangered Love" (2016) 1:41 (USA)

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Animated Pandas singing a parody of the Lonely Island song, “I Just Had Sex,” all in the name of conservation. I didn’t realize that song was six years old now. Anyway this is all part of the WCFF’s conservation movement and e-commerce store where you can buy some t-shirts of animals having sex kama sutra style with all proceeds going to the WCFF.
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May 01

Urban Eco Abodes – Dubbeldam Architecture + Design's Skygarden House (GALLERY)

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(TrendHunter.com) Dubbeldam Architecture + Design’s Skygarden house project embodies an urban eco aesthetic and is located in the heart of Toronto, Canada. The spacious, open concept home is consistently bathed…

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May 01

3D Crosswalk Illusions – This Illusory Indian Crosswalk Design Enhances Safety for Pedestrians

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(TrendHunter.com) This illusory crosswalk design is intended to improve road safety in west India. Created by the mother and daughter team Saumya Pandya Thakkar, the Ahmedabad artwork stops drivers with an optical…

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May 01

Disjointed Bike Frames – The Trocadero Fixie Bicycle Allows For Full Rotation and Thrilling Riding (GALLERY)

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(TrendHunter.com) This jaw-droping fixie bicycle has a flexible frame, allowing it to rotate and giving cyclists a more exciting riding experience. Invented by French friends, cycling enthusiasts and entrepreneurs…

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May 01

Cozy Suspended Nets – Egue & Seta Creates a Unique Resting Area in the Home for Readers

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(TrendHunter.com) Essentially a permanent hammock in the home, this suspended net is the perfect little reading nook for people who want to escape but also still want to stay at home. Attached to a wall of shelves…

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May 01

Euphoria-Promoting Beds – This Dry Bed Provides the Sensation of Floating without Getting Wet (GALLERY)

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(TrendHunter.com) Created in collaboration between Starpool and Neocogita, this dry bed—aptly called the ‘Zerobody’—is designed to help users alleviate stress and help to promote endorphin…

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May 01

Digital Post-It Notes – The SeeNote ePaper Sticky Note Boasts a Touchscreen and Wifi Connection

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(TrendHunter.com) The SeeNote ePaper Sticky Note bridges the gap between traditional Post-It Notes and smartphones. It provides people with an easy note-taking surface that keeps daily tasks top of mind so they don&#…

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May 01

Top 100 Marketing Innovations in May – From Screenshot Coupon Ads to Cherry Blossom Bars (TOPLIST)

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(TrendHunter.com) With the arrival of the spring season, many of the most innovative May 2016 marketing ideas make the most of the change in weather in creative outdoor advertisements, pop-up events and packaging…

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May 01

Top 100 Branding Ideas in May – From Beach Ball Soda Bottles to Skin-Toned Packaging (TOPLIST)

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(TrendHunter.com) The most popular May 2016 branding ideas indicate that many leading brands are anticipating the arrival of summer with fun, uplifting designs. This includes soda bottles that turn into beach balls…

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May 01

Top 100 Gadgets Trends in May – For Intuitive Fitness Equipment to Wearable Smart Stamps (TOPLIST)

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(TrendHunter.com) These May 2016 gadgets range from connected fitness tools to wearable smart stamps that are attached directly to one’s skin. While concepts like MC10 Inc’s interactive stamp platform are…

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May 01

Top 100 Packaging Ideas in May – From Quick-Serve Canned Foods to Squeezable Sour Cream Tubes (TOPLIST)

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(TrendHunter.com) Whether it is a can, a bottle or a tube, the May 2016 packaging trends reveal an emphasis on both portability and convenience. This approach is not only being applied to new food products, but also…

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May 01

Dumbbells shaped bottles / Haltères ego?

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halteres2008c halteres2014 PEPSI-LIGHT_DUMBBELL-01
THE ORIGINAL? 
Dumbell Drink – 2007
Source : Packaging Archive
Designer : Jin Le (Korea)		 LESS ORIGINAL 
H+ Hugo Girard – 2015
Source : Behance
Agency : LMG (Canada)		 LESS ORIGINAL 
Pepsi Light – 2016
Source : Packaging of theworld
Agency : Almap BBDO (Brazil)
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May 01

Car brand and squinting woman portrait / Un peu trop louche?

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louche2005publicisFrankfurt louche2008PublicisRoma2 louche2016b
THE ORIGINAL? 
Renault Megane Cabrio– 2005
Source : Coloribus
Agency : Publicis Frankfurt (Germany)		 LESS ORIGINAL 
Renault PSP – 2008
Source : Coloribus
Agency : Publicis (Italy)		 LESS ORIGINAL 
Lexus RX – 2016
Source : Coloribus
Agency : JWT (Israël)
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May 01

A concrete lookalike / Pour l’originalité laisse béton!

Posted in: Uncategorized
brique2011CossetteToronto brique2015frisk
THE ORIGINAL? 
Iron Kore Gym Club “block coupon” – 2011
Source : ONE-SHOW MERIT, Coloribus
Agency : Cossette Toronto (Canada)		 LESS ORIGINAL 
Frisk Fitness Club “concrete coupon” – 2015
Source : Guldagett Awards
Agency : Markus Reklambyrå (Sweden)
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May 01

Fake tap sound, real lookalike / Beaucoup de bruitages pour rien

Posted in: Uncategorized
fakeShower silentloo2
THE ORIGINAL? 
Akatu for Conscious Consumption – 2013
Fake Shower App (shower & tap sounds)
“Protect your privacy and the planet”
Source : ADC Mobile BRONZE
Agency : Leo Burnett Tailor Made (Brazil)		 LESS ORIGINAL 
Bathstore Application – 2016
Silent Loo App (Shower & tap sounds)
“protect both modesty and the planet”
Source : Adsoftheworld
Agency : Saatchi & Saatchi London (United Kingdom)
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May 01

Time to flush? / Les mecs ne se font pas chier!

Posted in: Uncategorized
cuvette2007 cuvette2015
THE ORIGINAL? 
Purell Hand Sanitizer – 2007
“It’s a dirty world out there”
Source : Coloribus
Agency : JWT Toronto (Canada)		 LESS ORIGINAL 
Adcare Adult Diapers – 2015
“No worries… go anywhere”
Source : EPICA Awards SHORTLIST
Agency : TBWA Bangkok (Thaïland)
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