Print
BMW
BMW’s new Laserlight headlights have a 600m beam. So you can see what’s coming up a lot sooner than ever before.
Advertising Agency:Interone, Beijing, China
Executive Creative Directors:Chris Catchpole, Danilo Villanueva
Art Director:Celson Durante
Copywriter:Chris Catchpole
Retoucher:Gareth Pritchard
Photography:Stock
Online
Canon
Advertising Agency:Dentsu, Singapore
Chief Creative Officer:Ted Lim
Executive Creative Director:Ng Heok Seong
Creative Director:Jatinder Sandhu
Digital Art Director:Leah Mababangloob
Copywriter:Junqi Liao
Photographer:Jimmy Fok
Senior account managers:Martin Ong, Ryohei Sakai
Account Executive:Jolene Lim
Senior Producer:Michelle Tan
Creative Services Director:Sally Sim
Print
Red Cross
More than 100,000 people were displaced by floods in Paraguay.
If help arrives, it’s a different story.
Advertising Agency:Verde, Asunción, Paraguay
General Creative Director:Alejandro Rebull
Creative Director:Matías Glickman
Art Director:Lucero Abente
Illustration:Edgar Arce
Film
Reporters Without Borders
To ‘celebrate’ the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special ‘Happy Birthday’ surprise.
Advertising Agency:Publicis Brussels, Belgium
Creative Director:Tom Berth, Geert De Rocker
Digital Creative Director:Naim Baddich
Copywriter:Maarten de Maayer
Art Director:Daniel Van Den Broucke
Digital Producer:Tanguy De Kelver
Account Manager:Amandine Clio
Strategic Planner:Berten Peremans
Promo, Online, Mobile
PARIS AIRPORT
Advertising Agency:WCIE, Paris, France
Creative Director:Gabriel Lippis
Art Director:Guillaume Dupre
Copywriter:Charley Bourguignon, Asma Kanzari
Illustrator:Lingyi REN
General Manager:Grégoire Weil
Digital Project Manager:Laura DELBOURGO
Campaign Manager:Pauline LAFUMA
Coordinator:Marguerite DE LACHARRIÈRE
Media, PR
Center of Diagnoses and Treatment of Autism Peru
People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years.
Advertising Agency:YoupanquiBBDO, Lima, Peru
Chief Creative Director:Miguel Leon
Creative Director:Renato Farfán
Copywriter:Renato Farfán
Art Director:Mario Cedron, Andres Ortiz
Design:Andres Ortiz
Planner:Daniel Pacheco
Executive:Alfredo Echevarría
Production Company:Melmac films, Mundano Films, Tunche Films
Director:Fito Torres
Director Of Photography:Christian Valera
Editing and postproduction:Melmac, Alberto Valle
Gaffer:Julio López
Camera Assistant:Danil Massip
Lighting:José Vásquez
Mounting y post:Jorge Vivanco
Producer:Diego Álvarez
Audio:Sordo
General Producer:Nicola Pedreros
Executive Producer:Natalia Gamarra
Sound Design:Miguel Tataje, Luis García
Music:Steve Goulden
Outdoor, Print
Pronto Cafe
Ready in an instant.
Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Director:Eric Esculier
Copywriter:Pierre Philippe Sardon
Photographer:Yann Robert
Retoucher:Sylvain Roux
Production Company:Wanda Print
Print Production:The Shop
Print
Babybel
Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Copywriter:Guillaume Auboyneau
Art Buyer:Claire Nicaise-Schindler
3D Illustrators:Carioca
Print Production:The Shop, Watchout
Direct Marketing
Colgate
Advertising Agency:Red Fuse, Brazil
Managing Director:Ranjana Choudhry
Executive Creative Director:Gloria de la Guardia
Creative Director:Gerard Garolera
Creatives:Rodrigo Guaxupé, Gerard Garolera
Production Company:2 Irmaos Filmes
Group Account Director:Fernanda Giacomelli
Sound Studio:Ramiro García
Photographer:Mauricio Candela
Account Executive:Malia Cone
Print
Persil
Advertising Agency:MullenLowe, London, United Kingdom
Chief Creative Officer:Dave Henderson
Executive Creative Director:Richard Denney
Global Creative Director:Alex Okada
Creatives:Bruno Ribeiro, Luiz Filipin, Alex Okada, Richard Denney
Account team:Mark Preston, Rachel Vernon, Phoebe Robertson
Photographer:Jesus Alonso
Post Production:Digital Art Studio
Head Of Post Production:Pablo Montejo
Film
Persil
Advertising Agency:Ogilvy & Mather, London, United Kingdom
Executive Creative Director:Andre Laurentino
Creative Directors:Johnny Watters, Angus George
Account Director:Kush Thakrar
Head Of Production:Mike Kerry
Head Of Design:Dave Towers
Head Of Entertainment:Cody Hogarth
Creative Director:Merlin Crossingham, Aardman
Senior Producer:Stephanie Owen
Director:David Barr, Kode
Head of Commercial:Jack Goodwin
WPP has posted like-for-like net sales up 3.2% for the first quarter of 2016, with revenues up 5.1% to $4.7 billion, boosted by a strong performance in the U.S. — where sales were up 3.9%, revenues grew 6.9% to $1.8 billion, and new business wins included Wendy’s, Target and Jet.com.
In Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe, like-for-like net sales were up 3%, while in Western Europe they were up 2.3%, and in the U.K., up 3.2%. The group expects sales to remain above 3% for the full year. Like-for-like net sales is WPP’s preferred measure for organic growth.
All parts of the group grew, apart from data investment management, where net sales were down 0.1% in the first quarter. WPP noted in its statement that overall growth was particularly strong in the U.S.
Durex is one of the most edgy and cheeky brands marketing in China. It focuses entirely on social and digital media, with funny viral posts that have made it a hit with youth. This week, Durex promised something especially attention-getting: a three-hour livestream featuring 50 couples in bed.
The Reckitt Benckiser brand has done similar things before, with several three-hour broadcasts on platforms where people can tag videos with jokes and comments. The videos have an absurdist touch, and nothing much happens, leaving a mostly blank canvas for users’ jokes and commentary. In one, a couple stood in front of a condom vending machine for three hours without ever winding up in bed.
Ads promoting this week’s event gave hints that people shouldn’t get their hopes up: “This video doesn’t include most of the things you’re imagining,” said one. But some were hoping it would be titillating nonetheless, and because this was Durex, amusing too. (In one typical example of Durex humor, during storms in Beijing a few years back, the brand used its Weibo microblog to show how slipping condoms over running shoes could keep them dry.)
Matt Ryan, former New York co-chairman and global brands president of Havas Worldwide, and Chris Hayes, most recently global chief marketing officer of Code and Theory, have teamed up to take acquire search consultancy Roth Associates.
Mr. Ryan, now CEO of the newly named consultancy, Roth Ryan Hayes, said he and Mr. Hayes took a controlling interest in Roth and “basically control the entire company.” Specific financial terms of the deal were not disclosed.
Dick Roth, who founded the eponymous shop in 1988, has taken on the title of chairman and will work closely with Mr. Ryan and Mr. Hayes. The Observatory International, which Roth Associates merged with a few years ago, will now operate as its own company, but could strategically align with Roth Ryan Hayes on certain projects.
The majority of people using Snapchat’s application are making videos, fueling a boom in watching them, the company is telling its investors.
More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February, said the people, who asked not to be identified because the information isn’t public.
Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M showcases its summer collection at the beach and Discover Card features a woman who is pleasantly surprised to be talking to a real person and not an automated service in its latest spot.
With Mother’s Day coming up next week, retailers are ramping up reminders to get Mom a gift, with Kohl’s promoting offers for night owls and early birds, J.C. Penney advertising its Super Saturday Sale, and Cold Stone Ice Creamery suggesting celebrations include a slice of strawberry ice cream cake.
Marketers rushed to commemorate Prince in social media after the music icon died on April 21 (some more gracefully than others), and their posts proved to the most engaging by brands on Facebook, Twitter and Tumblr in the week that ended Tuesday. The NFL, for example, topped all other brands’ posts on Facebook in terms of likes, shares and comments when it resurfaced Prince’s classic halftime show from Superbowl XLI.
Click our weekly Marketer MVP chart, courtesy of ListenFirst Media, to see the original posts:
In the midst of what many TV ad sales execs are calling the strongest scatter market in years, Viacom is having a hard time staying abreast of the rising tide.
The parent company of the network portfolio that includes MTV, Comedy Central and Nickelodeon said Thursday that its second quarter ad revenue fell 5% to $1.12 billion “as pricing increases were more than offset by softer ratings at some of our networks.” Viacom announced its earnings the day after Comcast reported that NBC Universal’s suite of cable networks generated $851 million in ad sales revenue in the first three months of 2016, flat versus the year-ago period.
Speaking to investors during the company’s earnings call, Viacom Executive Chairman, President and CEO Philippe Dauman acknowledged that ongoing ratings shortfalls have effectively prevented the networks from cleaning up in scatter. “We have limited inventory to take advantage of [the scatter market] right now,” Mr. Dauman said, before adding that he “hopes to see some improvement” in the current quarter.
These days, MySpace, the dominant social media network before being upstaged by Facebook, is valuable mostly for its data. MySpace still has a billion registered users around the world, and the data on those users is a hot commodity. But there’s also a little more consumer activity left on the platform than many people might think.
Last month Time Inc. bought MySpace owner Viant in a move to, Time Inc. said, better target ads to audiences, tie consumers’ devices to the actual people and link ad spending with actual sales.
Viant Chief Operating Officer Chris Vanderhook said Time Inc. was looking for a platform to “activate” the company’s extensive database of information about magazine subscribers.
Promoting breakfast could help the chain bring its patrons in more often. And it could use a boost. Subway’s sales fell 3.4% to $11.5 billion last year, the second consecutive annual decline, according to Technomic.
It is not the first time Subway has used a morning buy-one-get-one promotion. Subway offered a buy-one-get-one deal on its 6-inch subs back in April 2012 at the same time of day, before 9 a.m. Back then, it was buy any 6-inch and get another 6-inch free. This appears to be the first time it has done such an offer as a way to promote its breakfast sandwiches.
Franchisees determine whether to serve breakfast items all day, or only until 11 a.m. More than half of the Subway shops that serve breakfast serve it all day.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
