Why Marketing Needs To Promote The Product, Not The Promise
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify…
Feature: Behind the Barricades of Turkey’s Hidden War
Posted in: UncategorizedA simmering conflict with the Kurds threatens to consume an American ally and inflame an already-unstable region.
Notebook: The Story Behind the E.P.A’s Contaminated Water Revelation
Posted in: UncategorizedFifteen years after one environmental lawyer called for better regulation of perfluorooctanoic acid, the agency has finally responded.
Notebook: Is Everything Wrestling?
Posted in: UncategorizedThe fake “reality” of professional wrestling has become the new norm — from entertainment to politics, and everywhere in between.