2016 Will Be a Bonanza for New Media Agency Business


There is so much new media agency business around this summer that everyone and his dog thinks this is a once-in-a-lifetime moment. I beg to differ.

You probably don’t want to hear this if you work on an agency’s new-business team. If you’ve forgotten what a weekend feels like and you’re forgetting the names of your significant others, then it’s unlikely to be welcome news.

Here are three reasons why 2016 could be just as busy as 2015 on the media agency pitch front:

Continue reading at AdAge.com

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