Category: Beyond Madison Avenue
Summary: Americans, whether they are young or old, man or woman — they love their sports. So it is always interesting to see how brands try to make themselves relevant by developing partnerships or ad campaigns with a popular athlete or team.
Who could forget Coca-Cola’s ad with Steelers Hall of Famer Mean Joe?
Le duo SA-PO, composé de Sven Sauer et Igor Prosavec a réalisée ce superbe projet numérique à partir des séries “Gridlock” and “Machine Dreams”. Dans une mégalopole, on découvre la tragique histoire d’un gigantesque robot de fer incompris et tourmenté par ses créateurs, avides de nouvelles technologies et aujourd’hui dépassés par ce qu’ils ont engendré.
(TrendHunter.com) In life, there are things people hate to do and there are things that make these hateful things easier to bare; that is where this headphones campaign comes into play. Created for PopClik, it…
Le studio spécialisé dans les technologies créatives, Rehabstudio, a imaginé les sneakers du futur, baptisées « Shift Sneaker », dont les principaux matériaux se composeraient de LED miniaturisées, de micro fils conducteurs et de fibres à haute technologie. L’attrait technologique serait de pouvoir moduler la couleur des chaussures en fonction des envies et de l’utilisation, à l’aide de « packs » imaginés par le studio.
(TrendHunter.com) Very Culinary’s recipe for soy sauce eggs borrows from Asian cuisine and is an appetizer that is both organic and rich in taste. The blog’s founder Amy Flanigan is known for recipes that…
Last year, 3-D printing made its presence known at the Licensing Expo, with brands such as Coca-Cola and celebrity will.i.am teaming with 3D Systems to get in on the action. MakerBot was also on hand, printing 3-D images that stemmed from its licensing agreement with “Pretty Ugly.” Neither 3D Systems nor MakerBot is represented at the Expo this year. However, while the number of 3-D companies present on the show floor may have declined, the level of 3-D printing sophistication on display is awe-inspiring. We all need to be watching this disruptive space very carefully.
I stopped by the 3DPlusMe booth, located on the outskirts of the show floor. This company combines mobile 3-D face scanning with 3-D printing to deliver personalized merchandise through its licensing agreements with brands including Marvel and Hasbro — literally turning consumers into their favorite superheroes in action-figure form. What makes this product so impactful from a brand licensing perspective is its ability to connect with consumers to help make their dreams of becoming a superhero (or at least a toy-sized version) a reality. For now, the printing machines are large and need to find venues — such as theme parks and hotels — but this will change as the technology evolves.
I also had the opportunity to chat with Source3. Source3 provides a one-stop enterprise licensing and rights management platform, which ultimately allows consumers to order 3-D printed products, authorized by the IP owner, from 3-D marketplaces (such as Shapeways and Amazon). This is an incredibly smart and sophisticated technology that aims to solve potential IP issues that could arise in the nascent 3-D printing space.
t’s not often that a company with locations on street corners throughout much of the U.S. takes a big risk by changing the status quo when the status quo ain’t broke. But that’s exactly what Dunkin’ Donuts did when it shelved its web- and paper-based loyalty program like so many day-old crullers.
“We decided to go all-in on a mobile-based loyalty program,” said the company’s Chief Global Customer and Marketing Officer John Costello.
The result was a re-launched version of the DD Perks Rewards program, which focused on tying together the mobile and in-store experiences for customers, introduced in January 2014. The original program launched in 2011, and its mobile-centric iteration includes around 3 million members.
Le cabinet d’architectes chinois Vector Architects a imaginé ce projet de bibliothèque avec une vue panoramique sur la mer dans la ville de Nandaihe à l’Est de la Chine. Une bibliothèque faite de béton et de bois avec de grandes baies vitrées permettant d’avoir une vue sur le littoral.
(TrendHunter.com) Holus is an interactive tabletop device that’s designed to turn content from the screen of a digital device into an interactive 3D holographic experience. This device by H+ Technology is an…
(TrendHunter.com) These examples of beautiful soap branding demonstrate that even the simplest household product can be a source of artistic inspiration. With delicate designs and unorthodox packaging, some of these…
Le réalisateur hollandais Tom Geraedts a été commissionné par le Stedelijk Museum, à Amsterdam, pour réaliser une vidéo qui rendrait hommage à Matisse et faire la promotion d’une exposition consacrée à son oeuvre. Tourné à l’intérieur d’un jardin botanique en un jour, « The Oasis of Matisse » reprend les couleurs et l’univers naturel du célèbre peintre.
Si certains photographes font découvrir le monde à travers des clichés de paysages, le photographe portugais André Gonçalves présente les villes qu’il visite en se focalisant sur les fenêtres des habitations. Tel un collectionneur, il réunit tous les clichés de ces structures qui font le charme d’une ville en dégageant la singularité de leurs formes et de leurs couleurs.
The Alps.
Albufeira.
Burano.
Ericeira.
Evora.
Guimaraes.
Porto.
The Alps II.
Trento.
Venice.
Lisbon.
Sesimbra.
L’artiste anglais basé à New York, Patrick Vale est l’auteur d’une impressionnante vue panoramique de la ville de New York illustrée. Sur cette oeuvre intitulée « Colossus », tous les bâtiments emblématiques de la Grosse Pomme y sont représentés, comme l’Empire State Building ou le Chrysler Building.
Natan Dvir, un photographe israélien, se concentre sur les questions sociales, politiques et culturelles, à travers le monde. Dans sa série « Coming Soon », il propose une étude des panneaux publicitaires géants consacrés à la mode et affichés aux quatre coins de New York. Un panorama impressionnant, plus grand encore que les passants et la ville.
Le studio d’animation australien Dropbear a réalisé le clip du DJ australien Opiuo pour son titre « Quack Fat ». La vidéo met en scène des objets rétros à l’aide de 240 cassettes audios, un walkman et 108 disquettes. On y retrouve même des jeux vidéo comme Tétris ou le Brick Wall Breaker. Tous ces objets évoluent au rythme effréné de la musique.
(TrendHunter.com) These ingenious java makers prove that there is more than one way to brew the perfect cup of coffee. Whether you want to start your day with an instant cup of joe or you prefer a more intricate…
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“On the occasion of World Environment Day, we decided to club it with World Music Day. The common link? The birds! Birds are an extraordinary feature of nature but we miss them in amidst the growing industrialization and rising buildings. The message that we tried to conveyed through this work is to plant more and more trees and make space for more birds to live and sing that used to make our morning.”
Agency: WexInc, Kolkata
The post World Environment Day by WexInc Advertising, Kolkata appeared first on desicreative.
Before he died of burns, the journalist, Jagendra Singh, said police officers and associates of a local official had set him afire. The police said they were investigating.
In India, an ad depicting a lesbian couple is going viral. And it might be the country’s first ad featuring lesbians (or maybe the second — some commenters online pointed out that a cheeky Indian ad from a fashion brand in 2013 showed two women getting out of a closet together and putting their clothes back on.)
The new spot by Ogilvy & Mather, for an apparel line called Anouk, shows two women getting ready for dinner and sharing a kiss. That’s pretty bold for India, which in 2013 reinstated an old law banning gay sex.
The ad is part of a campaign called “Bold Is Beautiful” other spots in the series depict a single mom and a woman getting rid of a creepy guy in a bar. Anouk is a brand from app-based shopping platform Myntra, which is owned by e-commerce giant FlipKart.
The announcement from Fox News to add a “candidate forum” came as The Union Leader, a New Hampshire newspaper, said it would host its own forum with C-Span amid concern over the debate rules.
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