Hasta La Creative! Page not found

Jun 17

Floating Fish Domes – Velda Creates an 'Observatory' for Koi Fish and Onlookers Alike (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) The Floating Fish Dome is just as it sounds, it’s a floating dome for fish. The purpose of which is meant to grant people a better look at Koi Fish. Or, as some might like to think of it, it&#…

Jun 17

Vonage: Business of Better

Posted in: Uncategorized

Advertising Agency: FCB Garfinkel, New York, USA
Chief Executive Officer: Lee Garfinkel
Chief Creative Officer: Eric Cosper
Executive Creative Director: Gary Resch
Executive Producer: Jason Way
Account: Susan Polachek, Anna Pogosova, Trevor Keim
Chief Strategy Officer: Kofi Amoo-Gottfried
Senior Strategic Planner: Carolina Matias
Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photography: Joe Zizzo
Production Designer: Jason Edmonds
Editorial: No6
Editor: Jason Macdonald
Assistant Editor: Ryan Bukowski
Colorists: Jason Macdonald, Steve Picano
Senior Flame Artist: Ed Skupeen
Junior Flame Artist: Mike Grosshandler
Executive Producer: Corina Dennison
Producer: Malia Rose
Audio: Heard City
Engineer: Evan Mangiamele
Music: JSM Music

Jun 17

Google My Business: City Gym

Posted in: Uncategorized

Advertising Agency: Venables Bell & Partners, USA
Chairman: Paul Venables
Executive creative director: Will McGinness
Creative director: Lee Einhorn
Art director: Avery Oldfield
Copywriter: Adam Wolinsky
Director of integrated production: Craig Allen
Agency producer: Amy Gatzert
Production company: Uber Content
Director: Eliot Rausch
Director of photography: Chayse Irvin
Executive producer: Preston Lee
Producer: Micki Poklar
Editing company: Lumberyard
Editor: Kevin Bagley
Sound design: 740 Sound
Sound designer: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business lead: Colleen McGee
Account director: Robert Woods
Account supervisor: Brenda Pyles
Account manager: Ariel Rosen
Senior project manager: Shannon Duncan
Aired: June 2015

Jun 17

Statoil Fuel & Retail: Real hot dog precision

Posted in: Uncategorized

Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day.

Advertising Agency: SMFB, Oslo, Norway
Creative directors: Hans Martin Rønneseth, André Koot
Account manager: Tuva Dyrnes
Account director: Christian Steen
Graphics: Benjamin Rodgers, Arnar Halldorsson
Copywriter: Michael Grønmyr Goksøyr
SoMe-manager: Marianne Hauknes
Account supervisor: Christian Raae
Director: Filip Nilsson / Folke Film
Producer: Joi Persson
Line producer: Daniel Andersson
DoP: Jens Jansson
Composers: Lars Sander, Fredrik Sundberg / Plop Produktion

Jun 17

Nescafe: Instant connections

Posted in: Uncategorized

Advertising Agency: OgilvyOne, Frankfurt, Germany
Chief Creative Officer: Michael Kutschinski
Art Director: Garth Gericke, Klaus-Martin Michaelis
Junior Art Director: Yahao Wu
Copywriter: Hayley Chappell
Account Supervisor: Jonas Bailly
Account Director: Felix Rompis
Additional credits: Dropout Films
Published: March 2015

Jun 17

Metro Vancouver Crime Stoppers: Stand up, 1

Posted in: Uncategorized

Stand up against gun violence.

Advertising Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Dean Lee
Creative Director: Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Geoff Vreeken
Art Director: Daryl Gardiner
Designer: Daryl Gardiner
Account Supervisor: Roger Nairn
Print Producer: Kimberly Billan
Photographer: Frank Hoedl
Retoucher: Frank Hoedl
Digital Production Artist: Laurel Miller

Jun 17

Metro Vancouver Crime Stoppers: Stand up, 2

Posted in: Uncategorized

Stand up against gun violence.

Jun 17

Metro Vancouver Crime Stoppers: Stand up, 3

Posted in: Uncategorized

Stand up against gun violence.

Jun 17

Bioware – Mass Effect Andromeda E3 trailer – (2015) 2:00 (USA)

Posted in: Uncategorized

This was created as an opener for EA’s presentation at E3 – which is a bit like Cannes but for games a.k.a Really Big Deal™. It’s both a teaser and a hype-starter, giving small glimpse of what is to come in the new Mass Effect Andromeda but without revealing too much just yet. Juxtaposing good ol’ Johnny Cash “Ghost Riders in the Sky” with images of different landscapes – one being your stereotypical Arizona style desert complete with tall desert rocks – it can for the briefest of moments lull you into thinking this is about some western game. But then another landscape shows flying amoebas, and yet another looks like a volcano with lava pimples, so our hero Commander Shepard loads their gun and struts off into the desert like a lonesome cowboy. So far, the jarring mismatch between music and visuals has been a treat, intended to sucker people at E3 in and wonder what this is all about – but now we switch over to the usual game shows off its stuff, its enemies, its new moves and weapons in a crescendo edit set to game sounds and extra loud explosions. Both creatively familiar and badass at the same time. Pleasing the core, and piquing the interest of scrubs.

Jun 17

Google My Business – Proud Community / City Gym in Kansas City (2015)

Posted in: Uncategorized

Google has some very helpful tools for small businesses and local haunts to take advantage of when they want to be seen in their community. In showing how this works in practice, Google tells the story of a young man – a young trans man – and the local gym where people can be themselves. Just in time for pride month. (Everyone gets a month in America except mom & dad they just get a day each – hehe )

Now, you can hardly escape the transgender topic in news & popular culture these days, it’s not 2008 anymore, clearly. So it’s really no surprise that Google chose to open the story here with clips from Jacob’s transition. For 1 minute and 22 seconds, you might even think this is an ad about gender transitioning. Then we switch over to Hailee Bland Walsh who owns the City Gym, and she talks about her business;

“City Gym was born of the belief that a gym should be more than place to workout, it should be a place to belong. It was never an intention to create a space specifically for any group, but what a testament it is to create a space where any group feels comfortable.”

Now, with a topic so currently hot, emotional and often controversial, the real shocker here is that they managed to create a commercial so pedestrian. It’s as bland as the Scottish village of Dull is quaint. It’s boring. And despite all the google products features flashing by, all familiar for any of us who use our smart phones, it doesn’t really do all that much for Google – but collect high-fives & goodwill for being allies, I suppose.

Jun 16

Domestos: Holiday's over, 1

Posted in: Uncategorized

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Richard Denney, Dave Henderson
Global Creative Director: Hardcastle
Creatives: Katrina Encanto, Edgar Galang
Planner: Richard Kelly
Account Team: James Pool, Ross Marshall
Agency Producers: Gary Wallis
Media Agency: Initiative
Design Company: Illusion Co. Ltd
Illustrators: Surachai Puthikuangkura, Supachai U-Rairat
Producers: Somsak Pairew, Kitidej Rattanasuvansri

Jun 16

Advertising Agency: Adam&EveDDB, London, UK
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Ben Priest
Creative Directors: Aidan McClure, Laurent Simon
Copywriter: Greg Ormrod
Art Director: Thomas Worthington
Managing Partner: Jonathan Hill
Business Director: Mike Stern
Head of Print: Daniel Moorey
Senior creative producer: Charmaine Balay
Account Manager: Gordo Whittaker
Senior Designer: Paul Reddington / King Henry
Photographer: Milo Reid