Car One: Doctor

Advertising Agency: Leo Burnett, Argentina

Car One: Psychologist

Advertising Agency: Leo Burnett, Argentina

Heart of Darkness

by

The pitiless brutality with which early industrial countries satisfied their hunger for raw materials, land and power and which left its mark on whole continents, cannot be seen in the landscape of the West today.

From Adbusters #120: Manifesto for World Revolution PT.III

“A slight clinking behind me made me turn my head. Six black men advanced in a file, toiling up the path. They walked erect and slow, balancing small baskets full of earth on their heads, and the clink kept time with their footsteps … I could see every rib, the joints of their limbs were like knots in a rope; each had an iron collar on his neck and all were connected together with a chain whose bights swung between them, rhythmically clinking.”

This scene, from Joseph Conrad’s Heart of Darkness, is set in they heyday of European colonialism, a little more than 100 years ago.

The pitiless brutality with which early industrial countries satisfied their hunger for raw materials, land and power and which left its mark on whole continents, cannot be seen in the landscape of the West today. The memory of exploitation, slavery and extermination has succumbed to democratic amnesia, as if the countries of the West had always been as they now are and their superior wealth and power were not built upon a murderous history.

Instead, the West prides itself on its inventiveness, its observance and defense of human rights, its political correctness and humanitarian stance when a civil war, flooding or drought threatens human life in some part of Africa or Asia. Governments order military intervention to spread democracy, overlooking that most Western democracies rest on a history of exclusion, ethnic cleansing and genocide. Whereas the asymmetrical history of the nineteenth and twentieth centuries has translated into luxurious living standards in Western societies, its violence still weighs heavily on many parts of the second and third world. Quite a few post-colonial countries have never made it to the real statehood, let alone achieved prosperity; many have continued to experience the old exploitation under different conditions, and the signs often point towards further decline rather than significant improvement.

— Harald Welzer, Climate Wars

Source

No Grand Prix for Branded Content Lions — Again


For all pumping up of content and branded entertainment, the building of content studios at agencies and even multiple content partnership announcements announced this week alone at Cannes, the category marked an anticlimactic end to the Cannes International Festival of Creativity: there was no Grand Prix winner in branded content and entertainment.

There was, however one piece of work that the content jury may well have awarded, had it entered: Wieden & Kennedy London’s work for Honda’s Civic Type R. The jury “admired that very much,” said Mr. Lubars.

Mark Fitzloff, exec creative director at Wieden and titanium and integrated jury president, who was sitting next to Mr. Lubars on the panel during the press conference, quipped: “Our entry budget was already used up.” (The Honda work was awarded a Gold Lion in the film craft and film categories on Saturday.)

Continue reading at AdAge.com

It's Simple: Tweet Emoji. Get Pizza Delivered. Win Grand Prix.


The Domino’s emoji ordering system won a Titanium Grand Prix, while the Re2pect campaign honoring Derek Jeter from Nike’s Jordan Brand took an Integrated Grand Prix at Cannes. But even categories originally created to honor work that didn’t fit neatly elsewhere fell prey to growing confusion about award category definitions at the Cannes Lions International Festival of Creativity.

What they are:

Domino’s emoji ordering from Crispin Porter & Bogusky, Boulder, Colo., allows people to instantly place orders saved in their accounts with the fast feeder by tweeting a pizza emoji.

Continue reading at AdAge.com

Geico Nabs a Film Grand Prix at Cannes — With a Pre-Roll Ad


In a move that may spark a welcome sea change in the snooze-worthy arena of pre-roll advertising, the Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mold-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens. The jury also bestowed the honor on a beautiful Leica film that brought life and historic weight to the challenged field of photography, while the Film Craft jurors gave the category’s top prize to John Lewis’ heart-tugging Christmas ad starring a boy and his pet penguin Monty.

What won:

In the Film/Television category, the Grand Prix went to Leica’s “100” ad, created out of F/Nazca Saatchi & Saatchi and directed by Jones + Tino of Stink. The elegant two-minute film recreates classic scenes from 35 iconic photographs, linked by seamless transitions, to celebrate Leica’s 100th anniversary and highlight the brand’s historic importance in the world of photography. It also marked the opening of the Leica Gallery in Sao Paulo.

Continue reading at AdAge.com

Harold Battiste, Musician, Mentor and Arranger, Dies at 83

Mr. Battiste lent his expertise to a long list of future stars, founded a collective record company and taught at universities.




George Winslow, Child Actor Who Had a Moment With Marilyn, Dies at 69

Mr. Winslow made his film debut as Teenie in “Room for One More,” with Cary Grant, but his most memorable scene was in “Gentlemen Prefer Blondes.”




Phil Austin (a.k.a. Nick Danger) of Firesign Theater Dies at 74

Mr. Austin was not only a voice-over artist but a writer, producer and guitarist for the comedy troupe, which was popular starting in the late 1960s.




Soundsnap.com "Find the perfect sound" (2015) :50 (USA)

Here’s a promo ad for Soundsnap.com, an online sound effects library. Simple idea executed in a funny way. Find the right sound.

Hyundai "Wow: Sonata" (2015) :30 (USA)

This ad comes loaded with features. Like Everyday Mom™ rattling off a hundreds of features, because regular people say phrases like “Lane departure warning,” and “hands-free smart trunk,” all the time. It also comes fully-equipped with a hapless but friendly car dealer who is also there to be of service, instead of what we know to be true: the guy’s a bastard who will do whatever it takes to get you into that car including sell his grandmother. You know what also comes standard in this commercial? The “I’m so bowled over by the list of features in this otherwise pedestrian car, I’m going to do something over-the-top,” moment. In this case an almost-swear. Oh and last but not least it also comes with a button in the rear. Because even though it’s a 2015 Sonata, this spot is stuck in the 90’s.
This, friends, is why people hate automobile advertising.

Hyundai "Wow: Santa Fe" (2015) :30 (USA)

The Hyundai is so amazing and has so many features you are going to lose your *Sheet*. Adland’s on a 7 second delay, too.
Wow. This commercial. I wish I could see the brief: The 2015 Hyundai Santa Few as so many features you will totally lose your mind. Like no, for realsies.”

NatGEO Wild – Shark Fest / The Rant – (2015) :30 (USA)

NatGEO Wild - Shark Fest / The Rant - (2015) :30 (USA)
Oh look! It’s “The Rant” But with sharks & about Sharkfest, which is not Shark week, because weeks are lame and festivals are great. Like the Canadian Rant and the Australian Rant, this is all about getting psyched up and ramble on in front of a huge screen. It may not be the Shatner version of the Rant funny, but it’s trying. Either way, SHARKS, amirite? Only ad-damaged people like myself would confused this with the Shark award. I need help.

Hyundai "Wow: Elantra" (2015) :30 (USA)

I’ve watched this ad several times now before posting and I’m still not sure why Hyundai and its advertising agency has such utter contempt for their target audience. How else would you explain a spot which paints a car buyer as being so incredibly simple-minded that they’d rattle off a list of features and then start screaming with excitement like a contestant on the Price Is Right? I honestly don’t know. But it is quite interesting to get a portrait of just what Hyundai thinks of its customers. I can just see the brief now.

Who are we talking to?
Idiots. We’re talking to idiots. Their IQ is equal to a can of Diet Coke. Their hobbies include watching TV, watching game shows, and watching more TV. Their favorite show of all time is Three and a Half Men: when Charlie Sheen was on it. Actually, they never realized Charlie Sheen left the show. They get excited about any old thing. Honestly, you should watch the focus groups. We’re planning on putting them on youtube next month under the title “Dumbest focus group ever.” This is your audience. Treat them like seals at Sea World, except without the intelligence.

Amazing Drawings by Morgan Davidson

Agée de 22 ans, Morgan Davidson possède une technique de dessin épatante. À l’aide de ses crayons de couleurs et de peinture aquarelle, Morgan rend compte du relief, des textures et des reflets de ce qu’elle illustre sur le papier, allant d’une bouche maquillée, aux reflets d’un oeil humide.

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Pedido de pizza com apenas um emoji ? é o vencedor de Titanium em Cannes Lions 2015

Dominos

É a segunda ação da CP+B para Domino’s que leva o prêmio máximo do festival

> LEIA MAIS: Pedido de pizza com apenas um emoji ? é o vencedor de Titanium em Cannes Lions 2015

Brainstorm9Post originalmente publicado no B9
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Top 40 Youth Ideas in June – From Ingenious Play Areas to Smart Friendship Bracelets (TOPLIST)

(TrendHunter.com) There is an interesting mix between technology and analog products featured in this collection of top June 2015 youth ideas. As parents become more concerned about the amount of time being spent on…

“Tributo a? Fotografia” da Leica leva GP de Film em Cannes Lions 2015

Sidewalk – Jeff Mermelstein, 1995

Em 62 anos de festival, é a primeira vez que o Brasil ganha o prêmio máximo na categoria

> LEIA MAIS: “Tributo a? Fotografia” da Leica leva GP de Film em Cannes Lions 2015

Brainstorm9Post originalmente publicado no B9
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Surrealistic Photo Collages

Elena Vizerskaya imagine des compositions surréalistes et fantastiques. Pour y parvenir elle utilise les techniques du collage, du photo-design et de la manipulation photographique. Elle crée un monde imaginaire et complexe, proche de l’hallucination et du rêve.

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Top 55 Social Good Ideas in June – From Victimized Emoji Initiatives to 3D Printed Rhino Horns (TOPLIST)

(TrendHunter.com) When it comes to June 2015 social good innovations, social media and digital elements are being used more than ever to reach a younger generation of do-gooders. While often stereotyped as being self-…