Media, Online
Help save Enrico
Enrico Labayen is a SF ballet dancer, recently diagnosed with Hepatitis C. To raise funds, we are selling his most prized possession. His memories. Memoriesforsale.org to find out more
Art Director:Kai Ling Foo
Copywriter:Peter Hellmers
Tutor:Daniel Soares
Special Credit:Enrico Labayen
Outdoor, Print
MFW / Sociedade Notícias
Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. Since barbaric poaching has increased to new and alarming numbers, over the past years, and being this sort of criminal activity related to the fashion industry and Africa being it’s main supply, it was just natural to help and raise awareness about this issue.
Advertising Agency:DDB, Mapunto, Mozambique
Creative Director:André Coelho, Lima
Creative Supervisor:Ricardo Traquino
Art Director:Ricardo Traquino, Thiago Alves
Copywriter:Ivo Alves, Ricardo Traquino
Illustrator:Maísa Chaves
Designer:Simão Maia
Print
Carlsberg
This spring, a brand new Organic version of the favourite Carlsberg Hof beer will be launched. So, the very legendary and iconic slogan “Probably the best beer in the world” just got a little modified to “Probably the best beer FOR the world” to celebrate this organic introduction to the market.
Advertising Agency:M&C Saatchi, Stockholm, Sweden
Film
Unicef
Advertising Agency:Forsman & Bodenfors, Gothenburg, Sweden
Art Director:Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter:Marcus Hägglöf, Jacob Nelson
Account Manager:Lena Birnik
Account Director:Emelie Schröder
Designer:Nina Andersson, Johan Fredriksson
Agency Producer:Magnus Kennhed
Music Supervisor:Jenny Ring
Planner:Amelie Sandström
Digital Producer:Andreas Johansson
Original:F&B Factory
Director:Torbjörn Martin
Producer:Fredrik Skoglund
DoP:Torbjörn Martin
Offliine Editor:Torbjörn Martin
Post Production:Chimney Pot
Sound:Ljudligan
Service Production:Bas Production
Promo, Online, Mobile
Papa Con Camote
Advertising Agency:McCann Lima, Peru
Executive Creative Directors:Mauricio Fernandez-Maldonado, Nicolas Romano
Art Director:Luigi Rissi
Copywriter:Alvaro Soto
Designers:Luis Veliz
Production Company:Melmac films
Animation:Tosta
Sound:Sordo
Music:Cholofoniks
(TrendHunter.com) The April 2015 social good ideas are not only indicative of a continued commitment to corporate social responsibility (CSR), but to ways everyday people are being socially conscious.
The…
(TrendHunter.com) The finest bartenders from all over the world will be travelling to Amsterdam on April 22nd to take part in Heineken’s Global Bartender Final 2015 where they will compete neck in neck in the…
(TrendHunter.com) A 50-year-old Vancouver woman named Isabella Mori has built an incredible tiny home that stands out because, unlike a lot of other tiny homes, it doesn’t look cutesy or straight-up ugly. Mori…
Michael Massaia, un photographe américain de 36 ans, a imaginé la série de photos « Transmogrify » : un catalogue de glaces à bâtonnets fondantes, sur fond noir, qui forme des personnages célèbres de la pop-culture tels que Batman, Sonic, Bugs Bunny, Spiderman et Spongebob. Cela donne des formes abstraites et des visages défigurés qui font penser au test de Rorschach.
Batman.
Bugs Bunny.
Dora the Explorer.
Neapolitan Sandwich.
Sonic the Hedgehog.
Spiderman.
Spongebob.
DDB Canada announced the appointment of Lance Saunders as the agency’s new national president and chief operating officer. Mr. Saunders was executive VP-managing director of DDB Canada’s Vancouver office. Following an extensive global search in 2010, he came to DDB from Campbell Mithun where he served as exec, VP and director of strategic planning. Prior to that, Mr. Saunders worked at Leo Burnett in Toronto as senior VP-managing partner and planning director.
Sheri Warnke has been named senior VP-sales and marketing of Athlon Media’s Sports & Entertainment Group, moving from VP of the division. Previously, Ms. Warnke had served four years as senior VP-marketing and communication at the Country Music Association. Her background also includes more than 20 years of publishing and media experience at various executive levels.
RichRelevance announced two key executive appointments. The company tapped former WalmartLabs executive Mahesh Tyagarajan as chief product officer along with former Microstrategy veteran John Dickson, who will be VP-client services.
(TrendHunter.com) Bracelets that provide sun protection, helmets that provide Wi-Fi and water pumps disguised as see-saws are examples of convergence from the top April 2015 world ideas. Convergence is described in…
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Air Pegasus by Team Contract Bangalore
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Insula Orchestra s’associe à l’agence de création visuelle Superbien pour réaliser une œuvre vidéo abstraite et onirique intitulée Orpheo’s Mind, sur un extrait d’Orfeo ed Euridice de Gluck, l’aria « Che puro Ciel ». Le nuage suspendu au centre de ce poème incarne l’illumination spirituelle et l’ascension de l’esprit. La vidéo projetée sur ce nuage ainsi que la lumière diffusée en son sein y sont travaillées en tant que matières.
Marketing and advertising agencies have embraced specialization to such a degree that how we work is slow, expensive, repetitive and shows disregard for consumers and the modern world.
We talk a lot about media fragmentation in the industry, and we use the complexity of the marketplace to justify why so many agencies exist and why specialist talent is vital, and to safeguard profits. However, this is a smoke screen. In an age when everything is becoming digital, we have made the mistake of arranging ourselves into vertical silos that make decreasing sense. Why structure for print, press, retail, TV, digital, mobile or social when we’re watching TV on iPads, listening to the radio on our phones, reading the newspaper on desktops and buying everything from everywhere?
We went wrong around the year 2000. Until that time, advertising and marketing were quite simple. Even with media agencies spun off in the 1970s and the advent of planning in the 1960s, we had a structure that made total sense. We had PR agencies, media agencies, retail agencies and creative agencies. Around this time, a large client in one market with a couple of brands might have employed a handful of agencies, each with clearly defined roles.
Growing fast-casual burger chain Smashburger has named MDC Partners’ Mono its new creative agency as the brand seeks to expand.
The Denver-based chain initially invited 12 agencies to a review, though Mono was chosen “all-in approach that combined strategic insights with their ability to translate those insights into outstanding creative,” according to a statement. The company previously worked with Denver-based agency Cactus.
The move comes as the chain is looking to boost its marketing, though it declined to provide more detail. “With our continued growth of adding new restaurants at about 25% annually, we are also looking to increase our marketing efforts,” said Josh Kern, chief marketing officer in an email to Ad Age. “With Mono we are excited about an innovative approach to marketing and new ways to reach customers.”
Like something out of a prime-time melodrama about the Rapture, young TV viewers are vanishing into thin air, leaving behind only a heap of data to show that they were ever here. And while programmers can prove that the disappeared millions are still interacting with their favorite shows in digital-video environs, that knowledge isn’t enough to offset the impact the migration is having on TV ratings.
That viewers are steadily abandoning the linear TV experience for the close-quarters comfort of their mobile phones and tablets is plain to see in the Nielsen data. So far in this nearly complete season, prime-time C3 ratings for adults 18-to-49 are down 9% from the year-earlier period, and for adults 18-to-34 the decline is even steeper. (C3, the currency against which the vast majority of TV ratings guarantees are made, represents a blend of average commercial viewing in live programming and three days of DVR playback.)
Younger viewers are Rapturing to digital video at an even faster clip, according to Nielsen, which said that overall linear TV usage among the 18-to-24 set plummeted 17% in the first half of the season alone. The Cabletelevision Advertising Bureau has estimated that about 40% of all TV ratings declines can be chalked up to the adoption of streaming-video services like Netflix and Amazon Prime. But network-research heads and ad-sales executives appear far more concerned about what they characterize as a failure to adequately capture video consumption on nontraditional platforms.
Maybe former “American Idol” judge Simon Cowell can do for Yahoo what he did for Fox over a decade ago. At its NewFronts presentation on April 27, Yahoo will pitch advertisers on his reality competition show about electronic dance music D.J.s , according to media buyers familiar with Yahoo’s plans.
“Simon Cowell has a proven success rate, so I think there’s definitely potential there if they get the right idea,” one agency executive said. “So much is serendipity. Who knows what’s a hit until we see the quality of the product?”
But the definition of a video “hit” is changing fast. Advertisers have seen Yahoo produce successful series, such as the short-form comedy “Burning Love,” but that was before Netflix’s “House of Cards” raised expectations for how big an online show can be. Now media buyers are looking for similarly high-profile programs that will merit moving their budgets from TV to online.
(TrendHunter.com) ML Model face Ya Miris channels a diva from the 70s in this disco fashion editorial by photographer Carlos Khu. The brunette beauty poses for a fresh portfolio update while wearing a wardrobe of low-…
Adam et Shawn-Marie Ravazzano forment un couple de photographes qui ont quitté leur patrie australienne pour ouvrir un studio de photographie à Hawaii appelé Love and Water. Une de leurs spécialités est la photographie de mariage sous-marine. La jeune mariée et le marié, souvent parée en tenue de mariage, se retrouvent alors plongés dans l’eau pour des portraits oniriques.
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