Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Creative Directors: Davor Bruketa, Dragan Lakicevic, Sinisa Waldinger, Nikola Zinic
Art Director: Martina Marinic
Copywriters: Ivan Cepelak, Lana Mujicic
Le photojournaliste Kyle Grantham de « The News Journal in Delaware » a récemment terminé une série de portraits en noir et blanc et en double exposition de membres du Conseil de la ville de Wilmington. Chaque buste est positionné de profil avec en juxtaposition, sur son dos, l’horizon d’un coin de la ville que le politique affectionne particulièrement.
Snapchat is refining its pitch to advertisers: It’s like traditional media — but on a phone and with a big audience of people less likely to check out traditional media such as linear TV or print magazines.
That explains why Snapchat is pulling back on its first ad format. The company has stopped selling Brand Story ads that let advertisers pay to promote a standalone piece of branded content within the mobile app, as Re/code reported earlier this week.
In the wake of eliminating that ad format, Snapchat is touting its TV-like Our Story feeds in meetings with media buyers, as well as its magazine-like publisher portal Discover. The company is also modifying its Our Story feeds, which were rolled out in June 2014 as a way for people at events like music festivals or football games to post on-site snaps that are stitched into a linear feed.
Category: Beyond Madison Avenue
Summary: As communicators, it is important for us to keep up with how consumers communicate. If we fail to understand how people connect to each other, we could miss out on crucial engagements. If we fail to adopt the language and dialects people speak, we will remain on the outside of the communities we so dearly wish…
(TrendHunter.com) People aren’t looking to sacrifice taste for health, at least if they can’t help it, and this collection of natural flavoring helps them maintain their previous flavor-filled lives….
Matt Taylor est un illustrateur et dessinateur de bande dessinée anglais basé dans la campagne du Sussex. Il passe ses jours à confectionner des illustrations inspirées de la bande dessinée classique des années cinquante et soixante. Voici une sélection de quelques-unes des meilleures oeuvres.
As interested as advertisers may be in marketing to people based on the genre of music they’re listening to, Spotify thinks brands may be more interested in advertising to people based on what they’re likely doing while listening to that music.
Through its first-party data and its March 2014 acquisition of music analytics service The Echo Nest, Spotify has been digging into the 1.5 billion playlists the company and its more than 60 million active users have created. The goal: to infer the context in which people are listening to the playlists, like whether they’re working out, hosting a barbecue or are in a happy mood.
“We’ve been able to aggregate this idea of launching playlists as a proxy for the activity or mood you’re in,” said Spotify’s VP-North America advertising and partnerships Brian Benedik, who noted that the streaming music service has roughly 400,000 playlists related to barbecues.
(TrendHunter.com) The Nike Air Zoom Vomero 10 is the 10th anniversary-celebrating edition of the famous Nike Air Zoom Vomero running shoe. This shoe marks the first time that Nike Lunarlon and Zoom Air innovations…
NBC News amended its report of the 2012 abduction in Syria of Richard Engel, its chief foreign correspondent, saying Sunni militants were most likely to blame, not forces loyal to the Syrian president.
The digital reading service adds more than 9,000 audiobooks, as competition grows among e-book subscription services to become the Netflix of books.
Manu Fauque est un jeune photographe français qui capture brillamment son quotidien et quelques voyages aux quatre coins du monde avec ses amis. Dans ses portraits comme dans ses paysages, il travaille la lumière avec soin pour qu’elle soit solaire et chaude ou froide et paisible. A découvrir dans la galerie.
The tipping point for mobile is coming fast. So says Ezra Palmer, chief content officer for eMarketer, who discussed the future of media consumption and video ad spending during Ad Age’s Digital Conference today.
“Advertisers have been slow to adjust to the rapid uptick of mobile,” Mr. Palmer said. “We expect the spending to shift over very shortly.”
eMarketer’s data shows consumers are watching less TV, but spending more time with video in other places, most notably on their mobile devices.
Chris Wilcox has joined Pereira & O’Dell as VP-partnerships. Previously, he was VP-integrated advertising sales for USA TODAY where he oversaw West Coast sales operations. Over the course of more than 16 years in media sales, he has partnered with global brands such as Toyota, MilkPEP (Got Milk?), Wells Fargo, and Google.
TBWAChiatDay New York made several appointments.
Rodes Ponzer was hired as global brand leader on the Accenture account. He joined the agency from Saatchi & Saatchi New York, where he was exec VP-worldwide management director for General Mills. Rodes also helped to lead a successful transformation of the Cheerios brand, culminating in one of the most popular Super Bowl spots of 2014. Prior to leading General Mills, Rodes led Saatchi NY’s Pampers account for nearly six years as VP-regional business director for Procter & Gamble Baby Care. Mr. Rodes began his advertising career at Young & Rubicam New York, where he as an account executive on Campbell’s Chunky Soup.
Heinz is the undisputed ketchup king with more than 60% market share. But when it comes to mustard, the brand is mere commoner, barely registering a sales blip at grocery stores.
How can this be, when ketchup and mustard go together like salt and pepper? The short answer is that Heinz hasn’t put much energy behind the yellow condiment. While Heinz mustard is widely available in foodservice accounts — like restaurants — grocery distribution has been limited, mostly confined to co-packaging with relish and ketchup as part of a “picnic pack.”
That will soon change with the launch of a new reformulated Heinz mustard that the marketer plans to distribute widely. A new campaign (above), by David, seeks to leverage the brand’s ketchup strength using the tagline “Ketchup’s Got a New Mustard.”
(TrendHunter.com) Julia Nobis’ latest editorial, which can be found in most recent edition of Interview Magazine, focuses on the idea of shattered glass. Yet the unorthodox fashion imagery goes beyond the…
Marshalls, a U.K. company that manufactures paving stones and other landscaping products for commercial and consumer markets, is rolling out a b-to-b campaign aimed at professional installers, designed to be more humanly relevant and tap into installer pride.
The campaign, called “Marshalls Registered and Proud,” was created by Gyro Manchester and includes print, online, radio, social media and direct mail. The budget was undisclosed.
Ads are rolling out this month in publications including Builders Merchant Journal, Pro Builders Magazine and Pro Landscaper.
Here’s something you don’t see every day: Chevrolet bought print ads to show off its digital videos.
The ad, which promotes Chevy’s Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics. And it allows readers to watch one of three short videos, which were created by Chevy’s creative agency Commonwealth//McCann.
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