Seja um convidado memorável este ano, mas pelos motivos certos

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Fim de ano é época de celebrar com a família e os amigos. A impressão que se tem é que um sentimento de esperança floresce nas pessoas, o que acaba se refletindo diretamente nas campanhas publicitárias. E vice-versa. Mas, vamos ser honestos: nem sempre os eventos sociais que temos de participar ficam em nossa memória pelos bons momentos. Muitas vezes, a gente acaba se lembrando daquela pessoa que bebeu demais, que se comportou mal ou falou demais.

Esse é praticamente o cenário do comercial que a adam&eveDDB criou para a marca de alimentos Maille, que recomenda às pessoas que elas sejam convidados memoráveis nas festas de fim de ano, mas pelos motivos certos. Agora, se você não se importa em chocar os outros, pode fazer como a personagem do filme acima, que resolve dar detalhes sobre sua vida sexual – em especial os momentos de prazer vividos durante uma viagem à Grécia – a um chocado interlocutor. Pior ainda quando ela começa a falar sobre os pais do cara…

Entre tantos comerciais bonitinhos e fofinhos que aparecem no fim do ano, é sempre divertido ver algo diferente, ainda mais com uma pitada do bom e velho humor inglês.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Personagem de “Dumb Ways to Die” agora frequenta a academia

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Para promover o game mobile Dumb Ways to Die 2: The Games, a Metro Trains Melbourne contou mais uma vez com os criativos da McCann Austrália para colocar os simpáticos monstrinhos em perigo.

Desta vez, um dos personagens resolve se preparar para os desafios esportivos do jogo – disponível tanto para Android quanto para iOS – e começa a frequentar a academia. O problema é que, dado o histórico destas figuras, é claro que não dá para esperar muita coisa, ainda mais em um ambiente que tem certo potencial para o perigo (Sandra Annenberg que o diga!)

Diversão garantida, no melhor modo Dumb Ways to Die.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Colors Explosions by Irby Pace

Comme Isabelle & Alexis, le photographe texan Irby Pace capture des explosions de fumée dans différents lieux d’Amérique du Nord. A travers sa série « Idle Voids – Pop! », il a voulu faire exister des espaces vides et les rendre palpables grâce à des nuages colorés. L’environnement définit ainsi la durée, la forme et l’existence physique de chaque explosion.

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MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity means consumers unknowingly sign away use of their personal data.

Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin’s, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime to celebrate the 100th batch of the drink.

Police called as Black Friday events go awry

‘Black Friday’ is living up to its ominous name, with police being called to supermarkets across the UK, websites crashing and at least two arrests being made for violent behaviour, as bargain-hungry shoppers vie for the best deals.

Alphabet City by Ranganath Krishnamani

Voici une série de lettres réalisée par l’artiste indien Ranganath Krishnamani. Ces illustrations ont été créées pour un catalogue de moto mettant en évidence les caractéristiques et les avantages du deux roues. Des jolies représentation de villes colorées. A découvrir.

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Colombo Shirt Store Black Friday Offers: Flying Collection by Colombo


Outdoor, Film, Promo
Colombo Shirt Store

In an area where businessmen don’t have time to leave the office, Camisaria Colombo – a famous Brazilian shirt store – decided to give them a little help by taking its Black Friday’s offers to them. Drones flew over Sao Paulo main business district, turning the façades of the buildings into a giant shop windows.

Advertising Agency:Salles Chemistri, São Paulo, Brazil
Creative Director:Luis Felipe Figueiredo; Antonio Correa
Art Director:Germano Webber; Marcelo Ferreira
Copywriter:Cadu Vigilia
Production Company:Miolos Fritos

Autonomous Indoor Hammocks – Dissidence by Laurent Corio Comes with Its Own Wooden Stand (GALLERY)

(TrendHunter.com) Although indoor hammocks are far and few inbetween, Dissidence is a modern design that people would love to set up in the home or even outside of it. Of course, with the winter season just around…

Domino's turns to dodgems in ad to launch hot doughnuts

Domino’s Pizza, the delivery brand, has taken a fairground approach in a TV ad to launch its hot doughnuts.

Nestle trials placing video ads into Captcha sign-ups

Building on the trend for creating branded ads within the Captcha sign-up, Nestle is the first brand to use a new format that adds video into the experience.

Beautiful Portraits Series by Tim Cavadini

Le photographe allemand Tim Cavadini nous présente ici une série de portraits sensibles d’hommes et de femmes au visage neutre qui laissent paradoxalement entrevoir beaucoup d’émotions, tandis que les lumières du soleil et de la ville interfèrent, créant une atmosphère poétique.

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Brands are damaging the 'rep' of Internet of Things with continuous non-news

Think of something and put the word ‘smart’ in front of it. It’s the new craze. We used to put an ‘i’ in front of things and before that an ‘e’ but not anymore, now it’s all about ‘smart’ things. All the brands are doing it. Smart diapers, smart meters, smart watches.

Wooden Spray Cans

Thibaut Malet, auteur de la série Wooden Lego, a conçu une série de bombes aérosols décoratives fabriquées à la main, en bois de cerisier avec des citations gravées au laser par le studio londonien, Zics Design. Les bombes sont disponibles sur sa boutique en ligne.

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Duracell by Grey Mumbai

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertising Agency: Grey, Mumbai, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Director: Rohit Malkani
Creative Directors: Sachin Kamath, Bhavesh Kosambia
Copywriter: Sonam Yethenpa
Art Director / Illustrator: Surendra Gohey
Account Supervisor: Fernando Beretta
Account Manager: Ines Etchenique, Vineet Singh

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The post Duracell by Grey Mumbai appeared first on desicreative.

Comical Collapsing Portraits – Sandro Giodarno Explores Our Existential Crisis in His Latest Series (GALLERY)

(TrendHunter.com) Sandro Giodarno’s series, ‘In Extremis (Bodies with No Regret),’ captures people who have lost the will to carry on.

At first glance, the photos are baffling and disconcerting….

Lester Bernstein, Former Newsweek Editor, Dies at 94

Mr. Bernstein, who also wrote for The New York Times and Time magazine, helped arrange America’s first televised presidential debates when he was an NBC vice president in 1960.



Advertising: Beauty Brand Creates Campaign to Combat Mental Illness

The Philosophy cosmetics brand expects to raise $10 million over the next five years and will focus its efforts on mental health issues most affecting women.



55 Gifts for the Goth – From Gothic Schoolgirl Fashion to Witchy Soap Bars (TOPLIST)

(TrendHunter.com) Gifts for the goth tend to gravitate towards the darker things in life.

The term “goth” was originally used to refer to a genre of music: a punk-derivative with “apocalyptic or…

3M Sealing Tape: Door, Window


Outdoor, Print
3M

In the fall / Winter 2014 season, we proposed the following print ads to present the “cold isolator” benefits in a direct – simple way; to protect and keep the household temperature, economizing and making efficient use of the heating equipment.

Advertising Agency:Proximity, Santiago, Chile
Creative Director:Ferju Cuevas, Marcelo Con, Sambuka Henríquez
Art Director:Sambuka Henríquez
Copywriter:Ferju Cuevas
Illustrator:Sambuka Henríquez