Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.
Highlighting some of our best reader comments across our stories. Add your voice to the debate – and be heard.
The arrival of a new marketing director is often followed by significant brand changes. Phil Barden, the author of Decoded, warns that this action can result in unnecessary damage.
What appears to be the homepage of an Airbnb-style website, transmutes from a smart room into a grim pastiche bearing an image of a squalid bedsit, in a Barnardo’s campaign highlighting the plight of young people coming out of care.
Sony has launched its latest spot to promote its Bravia TV range, this time filming bubbles as they freeze in the air.
Movember, the men’s health charity, has launched a new outdoor campaign that aims to raise awareness of testicular cancer.
Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.
Facebook has released a standalone app called Rooms, which allows users to create message boards themed around their interests.
A report by Samsung, ‘Future Shoppers’, has claimed that retailers need to do more to enhance the in-store experience for younger shoppers to avoid missing out on bricks-and-mortar sales.
Lloyds Banking Group is reviewing its media planning and buying accounts for traditional and digital media.
Tanto Twitter quanto Facebook são consideradas importantes redes do momento, mas como comparar resultados de campanhas em cada uma delas? Será que o tipo de interação e de usuários de cada uma dessas redes sociais não são diferentes demais para serem comparados?
Trazendo mais dados do que respostas, esse infográfico produzido por uma parceria entre Forbes e Statista mostra que apesar de quaisquer semelhanças, Twitter e Facebook tem números e resultados bem diversos.
Além da grande diferença de usuários ativos mensais, as principais contas/páginas são completamente diferentes – no Twitter, a conta mais seguida é a de Katy Perry, seguida pelo astro pop Justin Bieber e pelo presidente dos EUA, Barack Obama. Já no Facebook, as personalidades em destaque são Shakira, Cristiano Ronaldo e Eminem.
Entre seus usuários, o Twitter tem uma audiência muito mais mobile que a do Facebook, mas o tráfego gerado pela rede social de Mark Zuckerberg é inegável: cerca de 20 vezes maior do que o gerado pelo Twitter.
Uma evidência numérica de que é no mínimo complicado comparar as duas redes.
Post originalmente publicado no Brainstorm #9
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Beginning in 2015, AutoNation Inc. will become title sponsor of a new college football bowl game that will raise money for breast-cancer research.
The AutoNation Cure Bowl, played at the Citrus Bowl in Orlando, will feature teams from the American Athletic and Sun Belt conferences. The first matchup will air Dec. 19, 2015, on CBS.
AutoNation has been working on the sponsorship for a year, but it wouldn’t have happened if it were a traditional bowl game, without the charitable tie-in, CEO Mike Jackson said. The net proceeds of the bowl game will benefit the Breast Cancer Research Foundation.
Chanel no 5’s epic ad featuring supermodel Gisele Bündchen and directed by Hollywood Baz Lurhman has reached the top spot of this week’s Campaign Viral Chart.
En plein coeur d’Amsterdam et dans une galerie souterraine datant du 17ème siècle, les bureaux d’architecture XML ont conçu un magasin d’eau et boissons vitaminées. Tout de blanc vêtu, l’élément principal de l’espace est une longue barre translucide de 9 mètres contenant 28 tubes lumineux qui crée un volume incandescente, contraste avec la teinte pourpre qui définit la zone.
Publicis Groupe has reported a negative growth of -2.6 per cent across the UK in its third-quarter results for 2014.
Microsoft has suffered a 13% fall in quarterly profits due to the integration of Nokia into its operations, but the recently acquired mobile handset division has performed better than expected.
Omnicom’s PHD has won the coveted Media Grand Prix 2014 after claiming no fewer than seven gold awards at the Media Week Awards last night.
Congratulations to Maxus, five years old in 2014 and winner of Media Week’s fiercely contested Agency of the Year last night.
The Guardian has won Media Week’s Sales Team of the Year in 2014 after a series of brave initiatives, new partnerships and strategic hires that have served to reinvigorate the news brand.
L’illustrateur italien SHOUT (également connu sous son vrai nom : Alessandro Gottardo) travaille pour des éditoriaux et des couvertures de magazines. Le 25 octobre, il sortira son livre « On Shout », chez 279Editions : une compilation de 141 illustrations réalisées entre 2010 et 2014. Une sélection de son travail est disponible dans la galerie.
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