Hasta La Creative!

Imagine setting a fitness goal — and then announcing it to your entire workplace. Or joining your office-mates in a daily round of planks or jumping jacks.

A little scary? Perhaps. But it’s a way of life at Gatorade, whose in-house athletic program is a lot more ambitious than the typical employee wellness initiative. The Chicago-based, PepsiCo-owned brand has for years encouraged and incentivised employees to set personal physical fitness goals. But Gatorade stepped up its game this year with a new version of the program called “G-Feat” that recently concluded.

The six-month program gives the brand’s roughly 150 employees the choice of following three tracks: endurance, strength training and fitness. Employees are not required to participate. But Gatorade encourages involvement and goal-setting by subsidizing program costs and giving access to trainers, class fees and training gear.

Continue reading at AdAge.com

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Poa Jazz Festival

Advertising Agency:Dez Comunicação, Porto Alegre, Brazil
Creative Directors:Carlos Saul Duque, Thiago Bizarro
Art Director:Fabio Piucco
Copywriter:Otávio Mello
Illustrator:Miagui Imagevertising
Photographer:Miagui Imagevertising

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Ricola

The Voice of Switzerland.

Advertising Agency:Miami Ad School Europe, Hamburg, Germany
Creative Director:Niklas Frings-Rupp, Salvatore Russomanno
Art Directors:Alessandro Cini, Guilherme Sampaio, Daniel de Julio
Photographer:Flickr

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Wise Up English School

Learn without fear.

Advertising Agency:Yeah!, Curitiba, Brazil
Creative Director:Fabiano Teixeira
Art Director:Roger Fernandez
Copywriter:Edmundo Guimarães
Illustrator:Roger Fernandez, Raissa Schpatoff

Direct Marketing, Design
Magia

Advertising Agency:Circus Grey, Lima, Peru
General Creative Director:Juan Carlos Gomez De La Torre
Creative Director:Emiliano Gonzalez
Art Director:Carlos Cardenas
Copywriter:Christian Merino
Account:Marcela Succar, Francesca Mondoñedo
Producer:Andrea Cortez, Jackeline Lavado
Additional Credits:Mastercard

Film
Ambiente

Advertising Agency:WMC/GREY, Prague, Czech Republic
Creative Director:David Suda
Art Director:Roman Hynek
Copywriter:Miky Karas
Directors:Matej Chlupacek, Mike Samir

Film
BNP Paribas

Advertising Agency:Publicis Brussels, Belgium
Creative Directors:Tom Berth, Geert De Rocker
Creatives:Eva De Jonckheere, Catheline Leroy
Strategy:Annemie Goegebuer
Account team:Sabrina Schuller, Maria-Laura Laubenthal, Jeannette Westerhout
Film Production Company:Czar
Director:Koen Mortier
DoP:Menno Mans
Executive Producer:Eurydice Gysel
Producer:Lander Engels
Production Design:Tanker
Editor:Martin Leroy
Postproduction:Nozon
Sound:Cobra Radio Brewery

Film
British Coast Guard

Advertising Agency:AMV BBDO, London, United Kingdom

Online
Gillette

Advertising Agency:Grey, Sao Paulo, Brazil
Creative Directors:Daniel Perez, Federico Russi
Art Directors:Lucas Heck, Eduardo Nose, Pedro Rocha
Copywriter:Federico Russi
Account team:Renato Fischer, Gabriella Fabbro, Fernanda Gomes, Dion Chagas
Planning:Sumara Osorio, Leonardo Sassini
Media:Davi Monteiro, Fabíola Sidorenko, Marilia Rosati
Digital Integration:Marcia Esteves, Fernanda Pancini
Rtv:Natacha Veiga, Renata Ruas
Production:Your Mama Films
Director:Rafael Quinto
Director Of Photography:Diego Robaldo
Executive Production:Mayra Auad, Carlos Guedes
Account:Raquel Buzzoleti, Manoella Coelho da Fonseca, Guta Lima, Renata Rodriguez
Post Production:PixPost, YourMama
Sound Producer:A9
Producer:Equipe A9

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Lumo

Lumo Lift tracks posture in real time and gently vibrates when you need to straighten up. It’s fashionable, easy to wear, tracks steps, calories & more.

Advertising School:Miami Ad School, San Francisco, USA
Art Director:Vincent Mak
Copywriter:Adam Lisabeth