Cinéma Excentris: Excentris online, 1

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Cinéma Excentris: Excentris online, 2

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Cinéma Excentris: Excentris online, 3

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Cinéma Excentris: Excentris online, 4

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Cinéma Excentris: Excentris online, 5

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Cinéma Excentris: Excentris online, 6

A series of 6 posters created to promote the new “on demand” functionalities of CinemaExcentris.com, a Montréal theatre that presents and promotes independent movies. The headline says “Excentris online”, the name of the on demand service. The small copy describes the different ways you can actually watch on demand cinema: at all time, in the city you want and at any place you want. The imagery is a tribute to cinematographic iconography.

Advertising Agency: Couleur locale inc, Montréal, Canada
Creative Director: Dominique Trudeau
Copywriter: Sébastien Tougas
Art Director: Sébastien Lépine
Published: October 2014

Molto: Hercules

Advertising Agency: Black Cherry, Greece
Creative: Christos Kerassiotis
Production house: Topcut Modiano
Director: Agus Verrastro
Producer: Paco Karababas
DOP: Kosta Glusica
Color grading: Teleking
Music & SFX: Nick Athens
Post production: DreamDust

Molto: Aliens

Advertising Agency: Black Cherry, Greece
Creative: Christos Kerassiotis
Production house: Topcut Modiano
Director: Agus Verrastro
Producer: Paco Karababas
DOP: Kosta Glusica
Color grading: Teleking
Music & SFX: Nick Athens
Post production: DreamDust

Molto: Babies

Advertising Agency: Black Cherry, Greece
Creative: Christos Kerassiotis
Production house: Topcut Modiano
Director: Agus Verrastro
Producer: Paco Karababas
DOP: Kosta Glusica
Color grading: Teleking
Music & SFX: Nick Athens
Post production: Doktorfried

World Vision: No Child For Sale – Bedtime

Advertising Agency: kbs+, Toronto, Canada
Chief Creative Officer: Matt Hassell
Executive Creative Director: Dan Pawych
Art Director: Travis Cowdy
Copywriter / Creative Director: Lyranda Martin Evans
Director: Miles Jay
Production House: OPC/FS
Editor: Jackie Roda
Editing House: School Editing
Online Creative Credits: Fort York VFX
Color: Eric Whipp / Alterego
Music: Me&John / Pirate Toronto
Broadcast Producer: Clare Cashman

World Vision: No Child For Sale – Child labour

Advertising Agency: kbs+, Toronto, Canada
Chief Creative Officer: Matt Hassell
Executive Creative Director: Dan Pawych
Art Director: Travis Cowdy
Copywriter / Creative Director: Lyranda Martin Evans
Director: Miles Jay
Production House: OPC/FS
Editor: Jackie Roda
Editing House: School Editing
Online Creative Credits: Fort York VFX
Color: Eric Whipp / Alterego
Music: Me&John / Pirate Toronto
Broadcast Producer: Clare Cashman

World Vision: No Child For Sale – Chocolate

Advertising Agency: kbs+, Toronto, Canada
Chief Creative Officer: Matt Hassell
Executive Creative Director: Dan Pawych
Art Director: Travis Cowdy
Copywriter / Creative Director: Lyranda Martin Evans
Director: Miles Jay
Production House: OPC/FS
Editor: Jackie Roda
Editing House: School Editing
Online Creative Credits: Fort York VFX
Color: Eric Whipp / Alterego
Music: Me&John / Pirate Toronto
Broadcast Producer: Clare Cashman

Samaritans denies Radar Twitter app is unsafe after backlash

Samaritans has defended its Radar web app for Twitter, after users complained that having their tweets monitored was an invasion of privacy.

McDonald’s vai apostar no slogan “Lovin’ Beats Hatin’” junto com o “amo muito tudo isso”

mcdonalds-lovin-beats-hatin

Expandindo o conceito do atual slogan “amo muito tudo isso” (“I’m lovin’ it”, na versão em inglês) , o McDonald’s planeja usar mais um bordão nessa linha a partir do ano que vem:  “Lovin’ Beats Hatin’”, algo como “o amor supera o ódio”.

Segundo o Wall Street Journal, a intenção é reforçar o comprometimento da marca com espalhar felicidade ao invés de corroborar o ódio que tem circulado com força na internet, por meio de ataques de cyberbulling e discussões ofensivas.

A Leo Burnett teria sido responsável pela criação desse slogan complementar, que deverá ser usado juntamente com o atual “amo tudo isso”. A estreia da campanha com o “Lovin’ Beats Hatin’” na TV norte-americana deverá acontecer já em 1º de janeiro, com direito a um spot de 60 segundos durante o Super Bowl XLIX, que acontecerá em 1º de fevereiro.

Ainda que alguns especialistas acreditem que o “amo muito tudo isso” já tenha dado vida, estando em campanhas da marca desde 2003, a promessa do complemento parece querer aproveitar o último suspiro desse slogan, que teve um enorme sucesso. Quem sabe funcione para dar um novo ar para a expressão, aproveitando o que resta do seu potencial.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Planet Fitness reúne histórias de sucesso vividas na academia

planet

Planet Fitness se posiciona como uma rede de academias diferente, que é contra a intimidação promovida pela ditadura da boa-forma e os extremos da malhação. Mas como apenas alguns comerciais engraçadinhos não parecem ser o suficiente para convencer o público, a PF criou um site para reunir histórias de sucesso vividas por seus frequentadores, mostrando pessoas reais que conseguiram superar inúmeros desafios em nome da qualidade de vida.

Mais uma vez com criação da Red Tettemer O’Connell + Partners, o filme acima traz alguns dos relatos reunidos no site Planet of Triumphs, uma “comunidade online para que os membros possam compartilhar histórias das quais têm orgulho, não importa se grandes ou pequenas”.

O objetivo é criar um ambiente onde as pessoas possam se inspirar, compartilhar suas vitórias e apoiar outros membros da comunidade. O bacana é que não é preciso ser membro da Planet Fitness para participar. Vale conferir. planet

Brainstorm9Post originalmente publicado no Brainstorm #9
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AntiCast 154 – Balanço Geral das Eleições 2014

ANTICAST_POST

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari, Zamiliano e Rafael Ancara recebem os convidados Marcos Marinho e Bruno Stroka para fazer um balanço geral sobre as eleições presidenciais de 2014. Onde Aécio errou? Onde acertou? Por que Dilma ganhou? Qual era a diferença de propostas de cada um? Qual o panorama político dos próximos 4 anos? E qual foi a zoÊra mais memorável? Divirta-se!

>> 0h06min52seg Pauta principal
>> 2h22min32seg Leitura de comentários
>> 2h40min18seg Música de Encerramento: “Privatiza Meu Amor”, de Paulo Batista

Links
COMPRE A PRIMEIRA CAMISETA DO ANTICAST: “PREFIRO BAUDRILLARD”
Masculina | Feminina

Matricule-se no novo workshop de História da Arte do Ivan – “Arte e Morte: o Morrer como Experiência Estética”, dia 15 de Novembro em São Paulo

Workshop “Pensar Infográfico”, do Ancara e do Fabiano, em Curitiba, dia 08 de Novembro | Útimas 2 vagas

Ivan no Nerdcast 437 – A Guerra das Rosas
Radiolab – Mr. Bliss
“Os Bastiões da Liberdade”, arte de Henry Rodrigues

Brainstorm9Post originalmente publicado no Brainstorm #9
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Windows 93, um esquisito cruzamento entre o Win 3.1 e o 95 (!)

windows93-capa

A maioria dos meros mortais teve seu primeiro contato com computadores através de um esquisito, pixelizado e lento Windows. Tenha sido ele o Windows 3.1 ou o Windows 95, suas lembranças podem datar de um tempo onde trollagem era abrir um arquivo que abria infinitas janelas.

Para outros, a diversão estava aliada a imagens sem noção e interfaces que lembravam os videogames da época. Se você também teve essa experiência, vai se divertir com o Windows 93, uma curiosa mistura entre o Windows 3.1 e o Windows 95, sistemas operacionais da Microsoft.

windows-93-paciencia

Com essa criação dos artistas gráficos JankenpoppZombectro,  vai dar para matar a saudade do botão de start vintage, ativar o famoso desfragmentador que JAMAIS passava de 2%, instalar uma ‘virtual girl’ ou até mesmo brincar com uma versão esquisita do Paint. Quem se deixar levar pode passar vários minutos jogando paciência, mas também existem algumas piadas escondidas, como o aplicativo “Take this” ou o arquivo “Totally not a vírus trust me. Im a dolphin”, que vai fazer um pequeno malabarismo com a sua tela.

windows-93

E, claro, vale o alerta: não clique no arquivo Hydra.exe.

E pode culpar o B9 pela sua péssima produtividade na volta do almoço 😉

Brainstorm9Post originalmente publicado no Brainstorm #9
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Pop Culture Heroes in Chocolate

L’artiste Henry Hargreaves, qui aime « jouer » avec la nourriture, vient de sortir une nouvelle série très pop culture, combinant sa passion pour les packagings de figurines Star Wars et le food art. A l’image d’Han Solo prisonnier de la carbonite dans « L’Empire Contre-Attaque », il a voulu faire des trophées en chocolat pour figer les héros de son enfance : Batman, Indiana Jones, Woody, Hulk ou encore Homer Simpson.

Chocolate poured by Amirah Kassem.

Making of :

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popculturechocolates-13
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popculturechocolates-11
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popculturechocolates-7
popculturechocolates-6
popculturechocolates-5
popculturechocolates-4
popculturechocolates-3
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popculturechocolates-2
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Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

If you’re one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning—shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund. 

Dunham partnered with Planned Parenthood as part of her book tour for Not That Kind of Girl earlier this month. Proceeds from the $25 shirt will go directly to funding the Planned Parenthood Action Fund, the electoral and political arm of Planned Parenthood. Oh, and if you haven’t put it together just yet, the shirt seems to be part of a push to remind fans to vote on Election Day.

Check out the posts below:

 

The inimitable @mindykaling, a beloved voice for women and an angel in pink #iamwatching2014 #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:07pm PDT

 

More bold brave models tomorrow… But dream of Ellen Page tonight:

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:12pm PDT

 

Oh lord it’s Sara Bareilles… #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:21am PDT

 

And Rashida Jones!!! #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:22am PDT

 

Oh excuse you Jenna Lyons!!! #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:23am PDT

 

Is there anything fiercer than @gabunion ? #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:24am PDT

 

Amy Schumer, you beautiful nut! #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:24am PDT

 

Goddamn, America Ferrera, you slay me #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:25am PDT

 

The angel known as Knope #amypoehler #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:26am PDT

 

Ladies and gentleman, it’s @unforettable! #womenarewatching #weheartplannedparenthood

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:28am PDT

 

It’s Sara Quin and… Sara Quin! @teganandsara #womenarewatching #weheartplannedparenthood #canadiansdoitwell

A photo posted by Lena Dunham (@lenadunham) on Oct 10, 2014 at 5:30am PDT



Futuristic Climate Change Postcards – Robert Graves and Didier Madoc-Jones Show London's Future (GALLERY)

(TrendHunter.com) These imagined images from UK artists Robert Graves and Dider Madoc-Jones picture what the city of London will look like in a world devastated by climate change. ‘Postcards from the Future&#…