Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Creative Director 360°: Christophe Perruchas
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Art Director assisting: Agathe Bailly
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul, Hélène Duvoux-Mauguet
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Art Director: Andre Vrdoljak, Steve Jones
Copywriter: Dhasagan Pillay
Designers: James Nelson, Julia Eccles
Especialmente para aquelas pessoas que ficam no limiar do racismo, o College Humor inventou um produto fictício curioso: o Diet Racism.
Ao apresenta-lo, uma narração elenca os tipos de pessoa que adorariam saborear esse novo e refrescante refrigerante, elencando diversos exemplos de gente que é racista e preconceituosa mesmo quando quer parecer que não é.
O vídeo surge em meio aos protestos na cidade de Ferguson, nos EUA, depois que Michael Brown, um adolescente negro que não estava armado, foi assassinado por um policial branco. Os cidadãos que estão nas ruas querem que os EUA re-examinem suas penalidades para racismo e discriminação, e o vídeo provoca sobre todos os tipos que são veladamente racistas.
Apesar de ter sido criado para uma realidade americana, o Diet Racism ecoa perfeitamente no cotidiano brasileiro: há poucos dias, uma torcedora do Grêmio foi flagrada gritando ‘macaco’ em direção ao goleiro do Santos, conhecido como Aranha.
Gente que diz que “não é racista” ou “não é preconceituosa”, e embala com um “mas…” demonstra o quão preconceituosa ou racista realmente é
Além dela, temos diversos casos de gente que diz que “não é racista” ou “não é preconceituosa”, e embala com um “mas…” que na grande maioria das vezes, demonstra exatamente o quão preconceituosa ou racista a pessoa é.
Tem sempre alguém que a gente conhece que incorpora esse discurso bem ‘Diet Racist’, afinal somos o país do racismo velado. Será que com iniciativas como esse vídeo dá, ao menos, pra coibir reações ofensivas?
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives from Facebook, Pinterest, Target and Lowe’s.
The event will be held Sept. 16 at the Marriott Marquis and will be followed by the Ad Age CMO Strategy Summit on Sept. 17. Ticket packages for both events are available at adage.com/events.
Brands — and their marketers — must move faster than ever to keep pace with changing technology and consumer behavior. According to a recent Altimeter Group Research Report, 88% of companies surveyed said they are going through a formal digital transformation effort this year. More than half of companies surveyed said the mandate to lead that transformation is driven by the CMO.
Advertising Agency: TDI Group Russia
Creative Director: Alexandr Zazheko
Senior Copywriter: Sergey Laputs
Designer: Ekaterina Trapaznikova
Advertising Agency: nudeJEH, Bangkok, Thailand
Chief Creative Officer / Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Akk Phapongskasem
Art Directors: Matthana Saetiaw, Pattanapond Ketrathon, Arnon Kantawang
Copywriters: Chatshai Prasertmak, Thanapol Jiratadaporn
Agency Producers: Kanoksak Kanchanachuta, Kidturngsamer Thongdang
Production House: Phenomena
Director: Thanonchai Sornsriwichai
Editing Company: Matad
Visual Effect Company: Yggdrazil
Post-Production: Oriental Post
Sound : Cine Digital
Published: August 2014
Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Genevieve Hoey, Bern Hunter, Craig Williams
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Joe Togneri
Broadcast Producers: Javier Perroud, Jaime Tan
Planner: Nick Docherty
Group Account Director: Clare Pickens
Account Director: Eleanor Thodey
Account Manager: Cecile Desmarest
Head of Studio: Jackie Barbour
Project Manager: Stacey Prudden
Business Affairs: Justine Young, Melissa Kincaid
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: John de Borman
Executive Producer: Philippa Smith
Editing Company: Work Post
Editor: Mark Edinoff
Audio Post: Grand Central
Sound Designer/Mixer: Gary Turnbull
Artist / Title: Big Andy Speakeasy by Christopher Ashmore
Music Company: Library Stock – Audio Network
Post production: MPC London
Flame: Fabio Vona
3D: Yosuke Matsuno
Telecine: George Kyriacou
Producer: Luke Raffety
Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Genevieve Hoey, Bern Hunter, Craig Williams
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Joe Togneri
Broadcast Producers: Javier Perroud, Jaime Tan
Planner: Nick Docherty
Group Account Director: Clare Pickens
Account Director: Eleanor Thodey
Account Manager: Cecile Desmarest
Head of Studio: Jackie Barbour
Project Manager: Stacey Prudden
Business Affairs: Justine Young, Melissa Kincaid
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: John de Borman
Executive Producer: Philippa Smith
Editing Company: Work Post
Editor: Mark Edinoff
Audio Post: Grand Central
Sound Designer/Mixer: Gary Turnbull
Artist / Title: Hometown Parade by Paul Mottram
Music Company: Library Stock – Audio Network
Post production: MPC London
Flame: Fabio Vona
3D: Yosuke Matsuno
Telecine: George Kyriacou
Producer: Luke Raffety
Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Genevieve Hoey, Bern Hunter, Craig Williams
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Joe Togneri
Broadcast Producers: Javier Perroud, Jaime Tan
Planner: Nick Docherty
Group Account Director: Clare Pickens
Account Director: Eleanor Thodey
Account Manager: Cecile Desmarest
Head of Studio: Jackie Barbour
Project Manager: Stacey Prudden
Business Affairs: Justine Young, Melissa Kincaid
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: John de Borman
Executive Producer: Philippa Smith
Editing Company: Work Post
Editor: Mark Edinoff
Audio Post: Grand Central
Sound Designer/Mixer: Gary Turnbull
Artist / Title: Hog Wild, artist Brian Tichy
Music Company: AMP Amsterdam
Post production: MPC London
Flame: Fabio Vona
3D: Yosuke Matsuno
Telecine: George Kyriacou
Producer: Luke Raffety
Advertising Agency: Republic Communications, Jakarta, Indonesia
Creative Director / Copywriter: Raman R.S. Minhas
Art Directors: Petrus Dipo, Tegar Delta
Published: December 2013
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
