Red Hat Teams up with CIO Magazine and HBR to Reach IT Leaders


Later this month, enterprise software company Red Hat will host its second “Enterprisers” event at the CIO 100, an annual symposium put on by its media partner CIO magazine.

The event is part of an ongoing campaign Red Hat launched last year called “The Enterprisers Project,” with CIO magazine and the Harvard Business Review.

“Our portfolio is a lot broader now and we are serving higher-level IT executives in organizations,” said Jackie Yeaney, executive VP-strategy and marketing at Red Hat, which provides open source software for cloud computing, storage and other solutions. Historically, Red Hat had targeted system administrators and other end users with marketing.

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History Channel Looks to Reach a New Audience — Kids


Planet H isn’t meant to make History’s actual TV audience younger. History skews decidedly male with its median age over 50, and Planet H isn’t expected to change that.

But as younger demographics discover content through digital platforms and devices, there’s an increasing need for TV networks to find new generations beyond the TV screen. Introducing kids to the History brand through Planet H, even if they aren’t necessarily the TV networks’ target audience, could be one way to keep the brand relevant.

Continue reading at AdAge.com

Levi's campaign highlights people's love for their jeans

Levi’s has launched a video platform as part of its ‘Live in Levis’ campaign, showing the many ways people across the world wear their Levis.

Grolsch hands VCCP creative account

Grosch, the lager brand, has handed its UK advertising account to VCCP after a spell without a dedicated above-the-line agency

Dixons Carphone launches with fresh brand identity and combined stores

PC World and Currys-owner Dixons Retail and Carphone Warehouse have today completed their £3.9bln merger and begun trading shares on the London Stock Exchange under the name of Dixons Carphone.

Splash Water by Krista Long

A quoi ressemble-t-on juste avant d’atterrir dans l’eau ? Pour le savoir, la photographe américaine Krista Long s’est munie de son appareil photo lors d’une virée au parc aquatique afin de capturer ces corps en action ! En résulte une série mouillée mais rafraîchissante baptisée I Love Summer.

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Push for Pizza app lets agoraphobic users push button 'and pizza comes'

For people who can’t be bothered to pick up the phone and order a pizza, and then go through the rigmarole of paying and tipping the delivery man, Push for Pizza is the answer to your prayers. It’s a fast-track app that lets US consumers order pizza but which bypasses the need for human interaction.

Panasonic plots robot porters and wearable translators for Tokyo 2020 Olympics

Panasonic’s sponsorship of the 2020 Olympic Games, being held in Tokyo, will feature the brand investing in high-tech and innovative applications such as robot porters and wearable translation devices.

30 Kate Upton Features – From Bombshell Swimsuit Editorials to Elegant Siren Photography (TOPLIST)

(TrendHunter.com) Whether winning men’s affections or encouraging women to embrace their curves, Kate Upton is one of the most talked about and influential models of our generation.

Whether you love her or…

Y&R promotes Shelley Diamond to CCO

Y&R has promoted Shelley Diamond, its worldwide managing partner, to the new position of global chief client officer.

Adidas turns Lionel Messi into a panther for homecoming campaign

Adidas celebrates Lionel Messi’s return to Barcelona following his disappointing World Cup by turning him into a panther to promote the brand’s Adizero f50 football boots.

McCann promotes Mat Bisher to ECD to handle Microsoft globally

McCann Worldgroup has promoted Mat Bisher to executive creative director and handed him responsibility for the agency’s global Microsoft account.

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

FCA to investigate social media financial services advertising

The Financial Conduct Authority (FCA) is investigating the role of social media in financial services advertising, to ensure that 140-character ads on the likes of Twitter, for instance, are sufficiently transparent – a move that has been welcomed by ISBA.

Facebook is target of class action lawsuit from 20,000 consumers over data breaches

A data privacy campaigner and Viennese lawyer is leading a class action lawsuit against Facebook, with more than 20,000 people from 100 countries signed up so far, who are accusing the social network of breaching EU data laws.

Youthful Cosmopolitan Lookbooks – The Harmony Fall/Winter Lookbook Offers a City Chic Vibe (GALLERY)

(TrendHunter.com) The Harmony Fall/Winter 2014 collection is made up of clothing that’s both highly sophisticated yet very wearable. 

Harmony is the latest brainchild of David Obadia, the founder of…

Havas Worldwide London promotes Lucy Powell as Bartram departs

Havas Worldwide London has promoted the TV producer Lucy Powell to the role of head of film, replacing Leila Bartlam.

Reckitt Benckiser signs up to nine-year Facebook partnership

Reckitt Benckiser (RB) and Facebook have agreed a nine-year partnership to strengthen the connection RB brands including Airwick and Lysol have with social media users, and to identify and recruit new marketing talent.

3D Picture Manipulation – Carnegie Mellon University Researchers Developed a 3D Photo Editing Tool

(TrendHunter.com) Researchers from Carnegie Mellon University developed a 3D photo editing tool that allows images to be rendered into three dimensional objects. Rather than merely resizing or moving objects in…

Facebook: A place for people who don't matter

I bet you thought this would be another one of those “you don’t know any of your FB friends IRL” rants.

Nope.

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