(TrendHunter.com) The top August 2014 lifestyle ideas include a variety of World Cup-related products, campaigns and ads spilling over from the tournament’s finale last month. The devastating and shocking loss…
(TrendHunter.com) Elegance, indulgence and sophistication characterize this collection of the top August 2014 design ideas. While the days are becoming shorter and the weather slightly cooler, consumers can make the…
Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing.
This no doubt surprises those who think of retailers as lagging in marketing capability. But retailers do have a unique advantage with their ability to target and measure media. Consumers are much more digitally engaged and investment in digital marketing has grown accordingly.
While retailers are on the ascent, there are two issues packaged-goods marketers continue to face with their digital plans.
(TrendHunter.com) With Comic-Con taking place last month, the most popular August 2014 culture ideas spotlight a wide variety of comic and superhero-related products, fashion and art. From aging superhero photography…
Dizem por aí que o segredo de uma vida longa e feliz é boa saúde e uma memória ruim. Aparentemente, a memória curta é também o segredo para se ter sucesso na NBA, como ensinam Charles Barkley e Scottie Pippen no novo comercial da Foot Locker.
No filme criado pela BBDO de Nova York, James Harden questiona o jogador veterano sobre qual a melhor maneira de se começar uma nova temporada renovado. A resposta: produtos da Foot Locker e uma memória curta. “Todos os grandes têm memórias curtas”, afirma ele, chamando Pippen para confirmar sua explicação. É aí que entra a melhor frase do comercial – sem spoilers.
Mais uma vez, Foot Locker e BBDO NY mandando muito bem.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Dave Trott, one of UK advertising’s most lauded creatives and one of its most prolific bloggers, is stepping down as chairman of The Gate in November.
(TrendHunter.com) The eclectic 70s fashion featured in August 2014 issue of Harper’s Bazaar China is perfect for the fall season. Not only is there a focus on rich, warm colors, the photoshoot also highlights…
É difícil dizer o que é mais bizarro. O aparelho de ginástica facial da marca japonesa PAO ou o comercial do produto, estrelado pelo jogador de futebol português Cristiano Ronaldo.
O Facial Fitness mais parece uma hélice, cuja parte central deve ser inserida na boca para surtir efeito – o que CR7 obviamente não fez, abrindo espaço para suposições do público que vão desde ele não acreditar na eficiência do produto até o fato de não ter recebido dinheiro o suficiente para isso.
Aparentemente da mesma marca, Cristiano Ronaldo estrelou ainda um outro comercial para o ReFa Active, uma espécie de massageador corporal que apesar da aparência hi-tech lembra muito aqueles massageadores de madeira vendidos em feirinhas.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Le studio parisien d’arts graphiques Violaine et Jeremy propose de la direction artistique, des sites internet, de l’édition, de la production vidéo mais également, du dessin. Parmi leurs meilleurs travaux, on retrouve ces animaux originaux, ornés de barbes faunesques et de plumes minutieuses. Les détails dans la suite de l’article.
Category: Up Your Game
Summary: Clients and agencies don’t always see eye-to-eye. This isn’t news. Client businesses are very different from agency businesses, so sometimes the two entities don’t always connect because they misunderstand each other. There are three things that clients (or prospects) often say to agencies that drive us crazy.
The 2014 Caples Awards, honouring the best in direct and interactive marketing around the world, is open for entries.
A stark black-and-white shot of a beggar’s out-turned hands is accompanied with the words “Please don’t contribute to a person’s death”, in a hard-hitting campaign for charity The Connection at St Martin-in-the-Fields.
HSBC has moved its retail advertising business outside the UK to JWT and Saatchi & Saatchi.
When Grace E. Wong was at work on Gap’s opening in China in 2010, she always kept one question in mind: Chinese consumers are constantly being bombarded with new brands from overseas — what does that feel like?
“I was very aware of the fact that we were another foreign brand coming to their country,” said Ms. Wong, the VP of Greater China marketing for Gap Inc.
The native New Yorker recalled driving through Shanghai and seeing billboards for foreign brands the ads were “beautiful,” she said, but they seemed disconnected from local consumers. “I really wanted them to feel that we were a brand for them, even though we are American and want to stay true to that,” she said.
Print
Volkswagen
Don’t use your phone while driving.
Advertising School:Miami Ad School, Rio de Janeiro, Brazil
Creative Directors:Marcelo Lobo, Otto Pajunk
Art Director:Walter Soares Jr
Copywriter:Yan Bártholo
Print
Ponteio
Only those who feel in their skin really know what cold means. Donate Clothes.
Advertising Agency:Jbis Propaganda, Belo Horizonte, Brazil
Creative Director:Fred Bandeira
Creative Supervisor:Gustavo Passos, Charles Alvarenga
Art Director:Rodrigo Spotorno
Copywriter:João Marcelo Meira
Illustrator:Alexandre Raad
Print
Abraz-MG
It all started with aggressive outbursts, followed by severe depression and a very strong desire to die. Since his sister was diagnosed, Roberto gets worse by the hour. Those with Alzheimer are not the only ones who need help.
In the beginning, it was about dates, names and addresses. As time went by, the brain even forgets how one gets fed and dressed. Nowadays, he needs help. Roberto can no longer take care of his mom on his own. Those with Alzheimer are not the only ones who need help.
Advertising Agency:Perfil252, Belo Horizonte, Brazil
Creative Director:Márcia Lima
Head Of Art:Marcos Pina
Art Director:Francisco Valle
Copywriter:Adriano Docconi
Photographer:Ale Burset
Producer:F16 Producciones
Outdoor, Print
Villa Forma
Advertising Agency:Propeg, Salvador, Brazil
Executive Creative Director:Ana Luisa
Creative Director:Lenilson Lima
Art Director:Genival Junior
Copywriter:Cauby Tavares
Illustrator:Leonardo Mattos
Account Director:Vitor Barros
Print
Albatroz Restaurant
They’re the majority out here. Better Leave them alone.
Advertising Agency:CCZ WOW, Curitiba, Brazil
Creative Director:Rodolfo Amaral
Art Director:Emerson “Morruga” Ferreira
Copywriter:Rodolfo Amaral
Art Buyer:Alessandra Carrenho
Additional Credits:Fuze Image Maker
Print
AVIVA
You’re your makeupist.
Creative Directors:Vinay Saya, Siddarth Basavaraj
Art Director:Vinay Saya
Copywriter:Siddarth Basavaraj
Photographer:Deepak Vijay
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
