Print
American Express
Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director:Nadav Pressman
VPCreative Director:Amir Ariely
VPGroup Account Head:Maya Salomon
Copywriter:Orit Bar-Niv
Artdirector:Aia Kujnitzky-Bechor
Illustrator:Ido Hirshberg
Account Supervisor:Moran Lupo
Account Executive:Reni Bracha-Landau
Bloomberg Media is restructuring its ad-sales staff, resulting in about a dozen layoffs at its New York headquarters, the company said. It plans to replace all of those staffers with new hires.
“We are in a position of maintaining or growing our headcount,” said Paul Caine, global chief revenue officer at Bloomberg Media. “But as we’re making these decisions about where the personnel need to be, we’re shifting resources to regions outside of New York.”
Previously, Bloomberg Media’s salespeople represented media properties — such as Bloomberg TV and radio and Bloomberg Businessweek and their websites — resulting in seven different sales teams in the U.S. That means a marketer or media buyer could have seven contacts at Bloomberg media.
DigitasLBi’s Chicago office is bringing in BuzzFeed writers to help the ad agency generate effective social advertising campaigns.
The so-called “BuzzFeed in Residence” program, which launched yesterday, will bring in business-side ad writers from the social news and entertainment website to Digitas’ Loop home for office hours one day every other week.
BuzzFeed employees will join Digitas staffers to “riff on ideas or ask questions and get better immersed in the aspects of our business,” says Adam Shlachter, head of media activation for Digitas’ North American operations. The BuzzFeed team will help create real-time content and reaction to breaking news on behalf of clients, as well as assist Digitas team members in analyzing social media content.
Project Worldwide is acquiring Los Angeles-area agency Pitch, the latest move in the ad holding firm’s continued expansion efforts.
Project, a privately held parent company that positions itself as a new-school holding company, has been seeking agencies that CEO Robert Vallee said “play well” with the company’s suite of other shops. Pitch presented good collaborative potential, he said.
“People are the most important part of the equation,” Mr. Vallee said. “When we find we have good chemistry with senior management at forward-thinking agencies, it gets our attention.”
Contagious London has won a brief to create the high-end ready meal brand Charlie Bigham’s first TV campaign.
Waitrose has issued a profit warning and said a period of “unprecedented investment” in a variety of marketing initiatives, such as price-matching promotions, will hit first-half profits.
Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.
Print
Glaxosmithkline
Creative:Sushil Kumar Swamy
Film, Online
Social Campaign
Production:Withstand
Producers:Davide Ferazza, Alessio Fava
Director:Alessio Fava
Screenplay:Alessio Fava, Pasquale Frezza
DoP:Alessandro Dominici
Set Designer:Amos Caparrotta
Editor:Massimo Magnetti
Sound Design:Matteo Milani
Postproduction supervisor & Compositing:Andrea Vavassori
Print
Mundo Livre Fm
Rock stars. You better keep a distance, you better listen through the radio.
Advertising Agency:CCZ WOW, Curitiba, Brazil
Creative Director:Rodolfo Amaral, Claudio Freire
Art Director:Alessandro Vieira, Emerson Morruga
Copywriter:Marcelo “Erudito” Guimarães
Illustrator:Moletonfantasma
Art Buyer:Margot Farias, Alessandra Carrenho, Adriana Bonfim
Additional Credits:Gustavo Pessoa, Marianna Lopes
Print
Tic Tac
Refreshing fun since 1969.
Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Art Directors:Gabriel Lugarinho, Ian Hartz, Lívia Amorim
Print
Liverpub
Don’t fight. Here we support both. Liverpub. A piece of England for you.
Advertising Agency:Danza Estratégia e Comunicação, Vitória, Brazil
Creative Director:Luiz Carlos Silva
Art Director:Guilherme Borgo
Copywriter:Fernanda Barata
Print
Oi Furniture
Oi Furniture’s Cellular™ line of furniture is built for the modern world; it is dynamic, scalable, eco, and anything but ordinary.
Advertising Agency:Colorandstory, Chicago, USA
Creative Director:Christopher Scott
Print
Transport For London
Advertising Agency:M&C Saatchi, London, United Kingdom
Business Director:Mark Newnes
Copywriter:Gary Arnold
Art Director:Neil Richie
Head Of Art:Grant Parker
Creative Director:Grant Parker, Mark Goodwin
Planner:Cressida O’Shea
CSU Director:Cressida O’Shea
Illustrators:Jack Hughes, Jack Hudson, Rob Bailey, Daniel Frost, Miguel Montaner, Stanley Chow
Media Planner:Gavin Laisby
Outdoor, Print
Audi
Advertising Agency:DDB&Co., Istanbul, Turkey
Executive Creative Director:Karpat Polat
Copywriter:Tolga Mutlu
Art Director:Canhur Aktuglu
Account Manager:Gulin Erdogan
Outdoor, Print
Nissan
“Your business is not going to stop, just like your Frontier. Nissan Frontier.”
Advertising Agency:Quorum/Nazca Saatchi & Saatchi, Lima, Peru
Ecd:Oscar Tamayo H
Creative Director:Juan Durrieu, Rodrigo Melgar
Art Director:Guillermo Ramos, Yoshiro Zurita
Copywriter:Daniel Biasevich, Alejandro Fang
Film
Apple
A celebration of the countless ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke.
Advertising Agency:TbwaMedia Arts Lab, Los Angeles, USA
Print
Ariel
Don’t wear your food.
Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director:Nadav Pressman
Creative Director:Amir Arieli
Art Director:Shirley Bahar
Copywriter:Idan levy
VP Account Group Head:Hagai Liran
Account Supervisor:Lee Brin
Account Executive:Vicki Tseitlin
Vp:Dorit Gvili
Production:Dorit Gvili
Vp – Planning:David Kosmin
Print
Honda
“For the week and its end.
CRF250R with road & off road capabilities.”
Advertising Agency:Mccann, Tel Aviv, Israel
Creative Director:Sigal Abudi
Art Director:Gilad Hirsch
Copywriter:Asaf Tamir
Print
Leite de Rosas
Francisco had a love that was Lurdes and a passion that was rose.
Full newspaper page ad for the 85th anniversary of the brazilian deodorant.
Advertising Agency:11:21, Rio de Janeiro, Brazil
Creative Director:Gustavo Bastos
Art Director:Leandro Barbosa
Copywriter:Gustavo Bastos
Account and Media manager:Bianca Brandão
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