(TrendHunter.com) It’s no secret that a large portion of the photos being taken even as we speak are being captured on phones, and this collection of smartphone photography apps look to diversify the act of…
Your marketing team has planned a blowout launch party. You’ve shot glossy product photos and unveiled an awesome ad campaign. Your website is open for business.
But after all this hard work, does your CMO know what it’s truly like to be a customer of your company? Does the CMO know the concerns your customers are voicing directly to the customer service department on a daily basis? Does she know what your packages look like when they arrive at the customer’s door?
Many CMOs and marketing leaders don’t have direct knowledge of how service is being delivered to the customer, and they possess a significant lack of understanding of how the brand message they’ve painstakingly crafted is translating to customers in their everyday interactions.
Muitas vezes, precisamos lidar com situações que não podem ser alteradas, mas que podem ficar mais leves se soubermos incluir sorrisos e pequenas alegrias entre uma dificuldade e outra. Também é assim na APACN do Paraná. A instituição, que abriga crianças carentes que estão recebendo tratamento quimioterápico para vencer o câncer, não tem como amenizar o procedimento médico, mas encontrou um jeito de ajuda-las a se distraírem (e esquecerem o medo) no trajeto até o ambulatório: fazendo uma corrida.
Ao invés de usarem o tradicional veículo coletivo que as transporta para receber a quimioterapia, dessa vez cada uma delas pode experimentar uma viagem diferente, feita em um Opala 1974 e tendo o piloto profissional Ricardo Zonta como motorista.
Na volta do hospital, elas também eram surpreendidas ao participar de uma corrida com muitos outros Opalas antigos, em uma pista de verdade. Impossível não perceber a alegria nos rostinhos que vibram a cada ultrapassagem.
Agora, depois de muitas viagens, o carro, que foi oferecido por um doador, será sorteado entre as pessoas que fizerem uma doação de 20 reais para a APACN. Participar é bem simples: basta acessar o site corridapelacura.com, escolher um número e pagar o bilhete através do PagSeguro. Enquanto o sorteio não acontece, o Opala está aguardando no Museu do Automóvel, e de lá segue diretamente para a casa do sortudo vencedor.
Até o Leandro, do meme do “Taca-le pau, Marcos!”, resolveu apoiar a campanha – “Taca-le pau nesse Opala!”
A criação é da agência curitibana CCZ*WOW
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Advertising Agency: Creative Spark, Manchester, United Kingdom
Creative Director: Neil Marra
Designer: Jodie Rudge
Photographer: Rob Evans
Additional credits: Claire Critcher, Hannah Barr
Published: June 2014
Advertising Agency: Creative Spark, Manchester, United Kingdom
Creative Director: Neil Marra
Designer: Jodie Rudge
Photographer: Rob Evans
Additional credits: Claire Critcher, Hannah Barr
Published: June 2014
I’m prime beef trapped inside a sausage’s body.
Advertising Agency: MJW, Sydney, Australia
Creative Director: Neil Flory
Art Director: Jon Foye
Copywriters: Neil Flory, Gareth Fitzpatrick
Designer: Eeuwout Baart
Retouching & CGI: Limehouse Creative
Photographer: Billy Plummer
Published: June 2014
Advertising Agency: Havas Worldwide, Istanbul, Turkey
Chief Creative Officer: Ergin Biny?ld?z
Client Services Director: Mali Erdo?an
Copywriters: ?eyma Keklik, Arzu Özbek
Art Director: Çetin Y?ld?z
Account Supervisor: Berk Y?lmaz
Account Executive: Azize Civanbay
Agency Producers: Özge Göksel, S?la Salg?n
Deki is a Bristol microfinance charity that provides ethical loans and business training to people in the developing world enabling them to work their way out of poverty.
Production Company: Aardman Animations, UK
Now you can have the same window that is used at the other side of the world.
Veka. World leader in PVC windows. Now in Brazil.
Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Directors: Victor Fornerolli, Alemão Rodrigues
Copywriter: Jason Braun
Photographer: Shutterstock, Pimp Studio
Digital Retoucher: Pimp Studio
Now you can have the same window that is used at the other side of the world.
Veka. World leader in PVC windows. Now in Brazil.
Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Directors: Victor Fornerolli, Alemão Rodrigues
Copywriter: Jason Braun
Photographer: Shutterstock, Pimp Studio
Digital Retoucher: Pimp Studio
Now you can have the same window that is used at the other side of the world.
Veka. World leader in PVC windows. Now in Brazil.
Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Directors: Victor Fornerolli, Alemão Rodrigues
Copywriter: Jason Braun
Photographer: Shutterstock, Pimp Studio
Digital Retoucher: Pimp Studio
Man knows 10% of his consciousness, while the rest is Tundra.
Advertising Agency: TBWAVILNIUS, Vilnius, Lithuania
Creative Director: Renata Sarkauskaite
Art Director: Tomas Kasparavicius
Copywriter: Renata Sarkauskaite
Illustrator: Kestutis Jankauskas, Katazina Caplinskaja
Photographers: Kernius pauliukonis, Regis Pranaitis
Published: June 2014
Advertising Agency: Deutsch LA, Los Angeles, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Directors: Scott Clark, Josh DiMarcantonio
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Art Director: Cheston Kwan
Copywriter: Josh Hill
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
CEO: Mike Sheldon
Group Account Director: Walt Smith
Account Director: Katie Klages
Account Supervisor: Amanda Schuster
Account Executive: Kaitlin Tabar
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia
Dog grooming services.
Advertising Agency: Ogilvy Group, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director / Illustrator: Daniela Yankova
Copywriter: Yordan Petkov
Account Manager: Victoria Mitreva
Published: July 2014
Dog grooming services.
Advertising Agency: Ogilvy Group, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director / Illustrator: Daniela Yankova
Copywriter: Yordan Petkov
Account Manager: Victoria Mitreva
Published: July 2014
TV ad promoting Wroc?aw- European Capital of Culture 2016 in collaboration with Telewizja Polska S.A.
Director: Tomasz Knittel
Art Director: Antoni Kami?ski
Copywriter: Adam Zdeb
Camera work: ?ukasz Gutt
Editing: Krzysztof Wo?niak
Music: ?ukasz Sztaba
Photographer: Marek Ogie?
Set Design: Alicja Patyniak
Casting Director: Kaja St?pkowska
Costumes: Agata Culak
Sound: Micha? Baczu? Mix: Jaros?aw Yaro P?ocica Jazzda Music Mastering: Micha? Mielnik
Make-up: Ewa Jarosz, Magdalena Pluci?ska
Focus Puller: Adam Mro?ek
Lights, camera: Helliograf
Gaffer: Ryszard Kozak
Grip: Bogdan Miko?ajczuk
Colour correction: Przemek Nied?wiecki EBH
Animation: Szymon Tomi?o
Set Director: Piotr Fary?ski
Transport: Robert J?dral
Local Production Director: Micha? Bystry
TV Producer: Edyta Ba?kowska
Executive Producers: Agnieszka Majle, Pawlicka Szyby Niebieskie
Publishing Date: June 2014
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top 70 to 80 brands, Chairman-CEO A.G. Lafley said on the company’s earnings conference call today.
The move comes more than 14 months after Mr. Lafley returned as CEO, and at the end of a fiscal year he described as meeting P&G’s financial commitments but falling well short of what it should have done.
“We delivered our business and financial commitments in 2013-14, but we could have and should have done better,” Mr. Lafley said. “If just a couple of businesses that missed their going-in operating plans had delivered, we would have achieved our initial leadership-team goals,” which includes 4% sales growth vs. the 3% organic growth reported for the year and 2% for the quarter, and improved market share rather than “roughly holding share,” as reported.
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked so far?
It depends on how you’re measuring. The campaign’s first phase –which debuted in April and promoted YouTube creators Michelle Phan, Bethany Mota and Rosanna Pansino — increased people’s awareness of the trio fourfold, a YouTube spokeswoman said. The brand awareness lift was measured based on an online panel of 18-to-34-year-olds surveyed by researcher Ipsos. The spokeswoman declined to comment further, other than to say that YouTube plans to roll out a third phase later this year.
Awareness is fine, but audience is a more important measure from a business perspective. Advertisers and their wallets tend to follow people’s eyeballs. And considering that YouTube timed the campaign’s first two phases to major advertising events (the Digital NewFronts and Cannes Lions festival), advertisers appear to be as much the target audience as viewers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
