Advertising Agency: Grand Union, Lisbon, Portugal
Creative Director: Alex Rodrigues
Creative strategist: Daniel Caeiro
Copywriters: Rui Costa, Diana Moreira
Art Direction: Tânea Tavares
Production: Filmes da Mente
Published: December 2013
Advertising Agency: Grand Union, Lisbon, Portugal
Creative Director: Alex Rodrigues
Creative strategist: Daniel Caeiro
Copywriters: Rui Costa, Diana Moreira
Art Direction: Tânea Tavares
Production: Filmes da Mente
Published: December 2013
UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News:
"Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.
"For being insensitive to this crisis—which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly—and to the millions of people living with the virus, I am ashamed.
"This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused."
Original item below:
Website parent company IAC, owner of Match.com, Vimeo and many other popular services, announced today it has fired PR chief Justine Sacco for her instantly infamous tweet about AIDS in Africa.
"The offensive comment does not reflect the views and values of IAC. We take this issue very seriously, and we have parted ways with the employee in question," the company said in a statement emailed to journalists.
"There is no excuse for the hateful statements that have been made and we condemn them unequivocally. We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core."
The whirlwind story of a successful PR pro's downfall on a global social media stage unfolded in little more than 24 hours. Sacco's tweet—"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"—was posted shortly before she boarded a flight, leaving her likely unaware of the worldwide consternation and mockery she had instigated.
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UPDATE 4: (3:56 p.m., Dec. 22): Justine Sacco has written a public apology, noting, "Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet."
UPDATE 3 (5:35 p.m., Dec. 21): IAC says it has fired Justine Sacco.
UPDATE 2 (12:24 a.m., Dec. 21): Justine Sacco's Twitter account appears to have been deleted. Meanwhile, her tweet had become a trending topic of global discussion, with brands and Web celebrities alike joining in the fray.
UPDATE: A rep for IAC tells Valleywag: "This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action."
Original item below:
If Justine Sacco is on a flight to Africa right now, I don't envy her the notifications that will be waiting for her when she lands.
Sacco, senior director of corporate communications at the massive digital holding company IAC, apparently tweeted the following earlier today: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
The tweet has since attracted scorn and disbelief from Silicon Valley and far beyond. IAC is no small player in the digital realm. The company owns many popular websites, including About.com, Match.com, Vimeo, CollegeHumor, OkCupid and Urbanspoon.
Of course, this is the Internet, where things aren't always what they seem. The @JustineSacco Twitter account appears to be legitimate, though anyone could theoretically have gotten ahold of her phone and posted the message.
That said, many have been digging through her earlier tweets and pointing out messages like this one from January of this year:
I can't be fired for things I say while intoxicated right?
— Justine Sacco (@JustineSacco) January 30, 2013
We've reached out to Sacco for comment and will update this item if we hear back.
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Advertising Agency: Hurley
Production Company: Golden Wolf
Art Director: Francisco Magana
Director / Producer: Golden Wolf
Creative Director: Ingi Erlingsson
Lead Designer: Wojtek Szklarski
Producer: Ant Baena
3D: Alex Fernandez, Max Englehart, Tim Whiting, Henry Purrington, Tom Purrington, Wojtek Szklarski
Compositing: Alex Fernandez, Max Englehart, Mat Landour
Advertising Agency: Oasis
Production Company: Golden Wolf
Director / Producer: Golden Wolf
Creative director: Ingi Erlingsson
Art director: Ewen Stenhouse
Producer: Ant Baena
Designers: Ewen Stenhouse, Marie Ecarlat, Pedro Vergani
Animation: Tim Whiting, Stefan Falconer, Jonathan Harris, Olly Montagu
Compositing: Stefan Falconer
Sound Design: Al Boormam
We say things that leave you thinking!
Advertising Agency: Kevlar, La Paz, Bolivia
General Creative Director / Copywriter: Federico Alonso Guzmán
Head of Art: Alejandro Sejas García Bernal
Additional credits: Oscar Luis Tellez
General Mananger: Federico Perez Koester
Acount Mananger: Mariana Fernandez-Davila
Published: December 2013
Advertising Agency: AGE Isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Henrique Mattos
Copywriter: Ricardo Porto
Flash Programmer: Julianne Santos
Technology: Marcus Martins
Production Company: Digital 21
Published: October 2013
Advertising Agency: Draftfcb, Los Angeles, USA
Chief Creative Officer: Eric Springer
Executive Creative Director: Michael Bryce
Group Creative Director / Copywriter: Adam Nowak
Executive Producer: Tom Anderson
Producer: Jim Phox
Copywriter: Nick Micale
Art Director: Patrick Moore
See the work at http://www.dearbradpitt.com
Advertising Agency: 10, Belgium
Creative Directors: Olaf Meuleman, Jeroen Goossens
Copywriters: Olaf Meuleman, Stephanie Van Tichelt
Art Directors: Olaf Meuleman, Charis Verrept
Web development: Allard Bosch
PR: Ann Peeters
Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover.
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Design Director : Tim Mcpherson
Art Director: Luke Hawkins
Copywriters: Luke Chess, Ben Clare
Published: December 2013
For young people trying to buy their first home, saving the brand review we conducted, Showpony positioned HomeStart as the easiest way to get into home ownership, sooner.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director: Jon Pagano
Copywriters: Parris Mesidis, Brad Wilson
Strategy: Jamie Scott, Greg Kavanagh
Agency Producers: Amy Marshall, Nicola Tait
Production: The Precinct
Online Edit: Kojo
Prosthetics: Odd Studios
Sound: Timms Tunes
Published: December 2013
How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees.
Advertising Agency: MRM, Stockholm, Sweden
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Executive Creative Director: Johan Blomstrom
Account Director: Staffan Smedfors
Photo, retouch and animation: Bsmart
Music: Hans Richter
Published: November 2013
Advertising Agency: BETC, France
Agency Management: Catherine Emprin, Guillaume Espinet
Creative Director: Florence Bellisson
Art Director: Jean-michel Alirol
Ad Assistant: Pierre Orizet
Copywriter: Dominique Marchand
Traffic: Yannick Gimonet
Production Company: Rita Films
Sound Production: Green United Music
Iconographer: Pascale Dubreuil
Aired: December 2013
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Marius Kneipferavicius
Copywriter: Antonio Bechtle
Director: Billy Pols
Dop: Janis Eglitis
Music: Soundboxing
Production House: Dansu
Published: August 2013
Optimus Popularis. A keyboard with each key displaying anything you want.
Advertising Agency: Art. Lebedev Studio, Moscow, Russia
Art Director: Artemy Lebedev
Copywriter: Alexander Shtefanets
Designer: Sergey Kulinkovich
?ameraman: Denis Vidyakin
Typesetter: Alexander Bondarenko
Project manager: Grigory Sharov
Published: December 2013
We write since 1848
Advertising Agency: Traktor, Vienna, Austria
Creative Directors: Alexander Winsauer, Antonia Tritthart
Art Director: Colin McPartlin
Photographer: Michael Rathmayer
Creative Directors: Alexander Winsauer, Wolfgang Hummelberger
Account Director: Alexandra Hönig
Account Management: Florian Kegel
We write since 1848
Advertising Agency: Traktor, Vienna, Austria
Creative Directors: Alexander Winsauer, Antonia Tritthart
Art Director: Colin McPartlin
Photographer: Michael Rathmayer
Creative Directors: Alexander Winsauer, Wolfgang Hummelberger
Account Director: Alexandra Hönig
Account Management: Florian Kegel
To promote the new iPad app ‘Mini Pupstars’ a short video was created by bielecki & bielecka that featured dogs and animals. The casting was crucial to making the shoot day run smoothly and the agency looked for gentle temperaments and a strong bond between the child and the dog. On the day of the shoot the dogs & children felt relaxed as they were surrounded by their family.
Advertising Agency: bielecki & bielecka, UK
Creative Director: Lennie Varvarides
Makeup Artist: Izabela Rynarzewska
Published: December 2013
A Billboard with the tour dates of the german topless D-Jane Micaela Schäfer.
Advertising Agency: weigertpirouzwolf, Hamburg, Germany
Creative Directors: Michael Weigert, Marc Leitmeyer
Art Director: Alessandro Tramontana
Copywriter: Clemens Scherrers
Published: November 2013
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