A Condom Ad That Actually Focuses on Benefits
Posted in: UncategorizedSo many condom ads are filled with silly analogies, cute colloquialisms or ridiculously sexed up scenarios that leave the viewer wondering whether or not the silliness in the ad exudes the qualities of a brand that requires a deep measure of trust on the part of the buyer.
This new Durex spec (yes, it’s spec) spot features kids (but not in the way you might assume in a condom ad) and an analogy that clearly illustrates the product’s major feature and benefit; it just works.
C5 rapped over Big Brother Facebook voting app
Posted in: UncategorizedChannel 5 has been rapped by broadcasting regulator Ofcom for the failure of its ‘Big Brother’ Facebook voting app and for not reprimanding a housemate forcefully enough after an incident of bullying.
C5 rapped over ‘Big Brother’ Facebook voting app
Posted in: UncategorizedChannel 5 has been rapped by broadcasting regulator Ofcom for the failure of its ‘Big Brother’ Facebook voting app and for not reprimanding a housemate forcefully enough after an incident of bullying.
40 Inventive DIY Footwear Designs – From Upcycled Denim Sandals to Chic Caviar-Capped Pumps
Posted in: UncategorizedEdwin van der Sar returns to Ajax as marketing director
Posted in: UncategorizedFormer Manchester United star goalkeeper Edwin van der Sar is returning to his first major club Ajax as marketing director.
Van der Sar returns to Ajax as marketing director
Posted in: UncategorizedFormer Manchester United star goalkeeper Edwin van der Sar is returning to his first major club Ajax as marketing director.
Impoverished Africans Help Freezing Norwegians With Radi-Aid
Posted in: UncategorizedHahaha. Yet another We Are the World Spoof. Africa comes to the aid of Norway with…radiators because, well, it’s freezing in Norway and frostbite kills too!
Oddly, Africans really have nothing at all to do with this bit of aid. It’s the work of the Norwegian Student’s and Academics’ International Assistance Fund along with Operation Day’s Work and the Norwegian Agency for Development Cooperation. Oh and the Norwegian Children and Youth Council. Hmm. That’s a lot of Norway in a supposedly African-based aid program.
Of course the entire effort really just flips things on its head and in reality is a PSA campaign of sorts for Norwegians which calls attention to Africa and aims to change the world’s view of the country. The campaign claims world view has been skewed by too many campaigns that portray the country filled only with starving children with distended bellies
The campaign urges everyone to take a deeper view of Africa and consider how western countries can have a negative impact on Africa’s development. The campaign raises four main points:
1. Fundraising should not be based on exploitive stereotypes.
2. Better information is needed about what’s really going on in the world.
3. Media should show respect and become more ethical in its reporting practices.
4. Aid should be based on real needs, not good intentions.
Will it work or will it just be seen as a silly spoof?
House Explodes With Audio-Visual Holiday Spectacular (Revisited)
Posted in: Uncategorized
Previously published in 2005 but worth another look every year around this time.
This has absolutely nothing to do with advertising unless, of course, this person starts stringing lights for marketers (which he ultimately did…so we guess it does now). You have to marvel at the relentless dedication and months of preparation something like this requires.
This isn’t just your average Holiday house lighting. It’s a full blown light and audio spectacular. The music is Trans-Siberian Orchestra’s “Wizards in Winter” and the lighting spectacular was created by Carson Williams, an electrical engineer for Cincinnati Bell Technology. Give it a watch. It’s a classic. And a viral sensation.
Because of this work, Williams became a bit of an internet sensation for a while and went on to bigger and better lighting design professions.
Auto Fire Series
Posted in: UncategorizedAvec cette série appelée « Auto Fire », le photographe polonais Pawe? Fabja?ski cherche à mettre en images l’incertitude. Une série de clichés et portraits de trentenaires faisant le bilan de leur vie. Des photographies et mise en scènes très réussies, qui sont à découvrir dans la suite de l’article.
Gangnam Style Envisioned by Google Music Translate
Posted in: UncategorizedEver wonder what PSY is really saying in Gangnam Style? Well, four Swedish ad students, Isaac Bonnier, Jacob Björdal, David Rinman and Jim Nilsson have taken it upon themselves to create (well, at least introduce) Google Music Translate.
In a two minute video, they explain how Google Music Translate might work. The results are far from pretty. Not the student work, which isn’t bad, but the actual result of Google Translate trying to “sing” Gangnam Style or Carly Rae Jepsen’s Call Me Maybe.
While music is said to be a universal language of sorts, perhaps it’s best we don’t try to have a machine “sing” translated lyrics. Nice idea though.
NFC Vending Machine Dispenses VIP Treatment
Posted in: UncategorizedOK so Near Field communications technology is a long way off here in America but it’s quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.
To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,
When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.
What’s the Sex of Testicular DNA?
Posted in: UncategorizedNot that many of us would ever have need for the answer to that question but some, it seems, do. Scientists. And Life Technologies Corporation is there to help. To convey just how helpful its tech support department is, Life Technologies created this video based on actual questions submitted to the department. It’s a little bit funny.
Sydney Tilt-Shift
Posted in: UncategorizedFocus sur « Toy Boats » le nom que le photographe Nathan Kaso a donné à cette vidéo tournée en 3 jours dans la ville de Sydney. Utilisant la technique du tilt-shift associé à celle du time-lapse, cette création sur la bande son Bitstream Intercept par Chauncey Canfieldest est à découvrir dans la suite.
Blown away … by the similarity / Soufflé par la ressemblance?
Posted in: Uncategorized![]() |
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THE ORIGINAL? Bustop « Look your best » – 2005 Source : Cannes Archive Online Agency : Clemenger BBDO Auckland (New Zealand) |
LESS ORIGINAL Diva by Makole fashion store – 2012 Source : Adsoftheworld Agency : Dunkelblaufastschwarz (Austria) |
Leigh Ledare, an erotic family album
Posted in: UncategorizedComplaints over Morrisons and Boots ads level off
Posted in: UncategorizedMorrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
Top Right Group spins off Broadcast to former editor Dignam
Posted in: UncategorizedBroadcast, Screen International and Shots magazines have been offloaded by Top Right Group to former Broadcast editor Conor Dignam as part of a management buyout.
Top Right Group offloads Broadcast to former editor Dignam
Posted in: UncategorizedBroadcast, Screen International and Shots magazines have been offloaded by Top Right Group to former Broadcast editor Conor Dignam as part of a management buyout.