Un superbe packaging pour “Jooze”, société fictive fabriquant des jus de fruits frais imaginé par l’étudiant australien Yunyeen Yong. Dédié à la cible des enfants dans les écoles primaires, la forme est inspirée par les tranches de fruits, avec de couleurs vives qui varient selon le goût du jus.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
(TrendHunter.com) Check out the new Heesen 65m Superyacht, with a ‘terrace on the sea’ feature ensuring a luxurious experience.
Designed by Omega Architects, the Heesen 65m Superyacht includes enough space for up to 12…
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010
(TrendHunter.com) The Cristina Capucci ‘Boys’ shoot for Slurp Magazine features a mass collection of eye candy. Styled by Matea Greco, this spread shows boys hanging out and just being boys.
The Cristina Capucci ‘Boys’…
Richy Glassberg has joined MedHelp as chief operating officer. Beverage company O.N.E (One Natural Experience) has tapped Steve Coston as president and Steve Vasquez as VP-sales.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
(TrendHunter.com) For the month of September 2010, these are the Top 50 marketing strategy trends, which include Anti-Religious Posters, Immense Extravagant Housing and Dangerously Seductive Denim. The rankings are based…
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010
Advertising Agency: Saatchi & Saatchi, Kiev, Ukraine
Creative Director: Oleg Lapshin
Head of Creative Group: Kirill Chistyakov
Copywriter: Kirill Chistyakov
Art Director: Tommy Petrov
Published: June 2010
(TrendHunter.com) Perhaps one of Diana Sergienko’s photos will inspire your Halloween costume. As the holiday is fast approaching, I’m sure this spread will inspire an original design.
Entitled ‘Crazy People,’ Diana Sergienko…
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Joonas Antikainen / Left & Right
Retoucher: Antti Salminen
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Additional credits: Kirsi Pärni, Kimmo Syväri
Published: September 2010
Advertising Agency: Caviar Group, Kuwait
Via [mediaME]
NEW YORK (AdAge.com) — The Magazine Publishers of America, the trade association for the magazine industry, is changing its name to "MPA" and its tagline to "The Association of Magazine Media" at its annual conference next week, according to the association.
NEW YORK (AdAge.com) — Political campaigns have long relied on their deep knowledge of the geographic dividing lines that cleave the electorate, whether Republican or Democrat, conservative or liberal — sometimes down to each precinct. But where do those dividing lines exist on the stateless plane of the internet?
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Copywriter: Samer Zeidan
Art Directors: Gonzalo Seguel, Francisco Baes
Account manager: Pancho Cardemil
There are plenty of example of how the process that clients are using to find their agency partners is changing, writes business development exec Jody Sutter. New approaches to agency search is a trend that will become more prevalent, not less, and the smart agencies will figure out what they need to do to participate successfully.
(TrendHunter.com) Although a little controversial, the Hipster Hitler online comic book is still undeniably hilarious. The comic book attempts to make light of a heavy situation, poking fun at history’s most infamously…
Integrando mais interatividade ao e-commerce, a britânica French Connection inovou outra vez com o lançamento da sua nova butique. O endereço, acredite, é o Youtube.
Através do seu brand channel temático, as pessoas são convidadas a assistir vídeos didáticos sobre diferentes ocasiões de uso das peças e modelos da French Connection e, em seguida, a ferramenta possibilita a compra em apenas um clique. Toda essa experiência está no Youtube, como você pode ver no vídeo abaixo.
Sem dúvida, mais um ótimo uso do Youtube Annotations.
Dica do @mmazzariol.
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If you’re going to BlogWorld at Mandalay Bay in Las Vegas October 14-16, in addition to all the keynote and panel goodness, you’ll want to know about all the parties as well.
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