12 Key Takeaways (and the Most Worrisome Slide) From Mary Meeker's 2017 Internet Trends Report
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Recode rightfully calls Kleiner Perkins Caufield & Byers partner Mary Meeker’s annual Internet Trends Report “the most anticipated slide deck of the year.” At Recode’s CodeConference at the Terranea Resort in California this morning, PowerPoint groupies watched the influential analyst speed through the 355 — yes, 355 — slides in her preso. Click through the whole thing here and/or skim our marketer/media-centric fast take, below, on the more general front half of her deck. (For more about the internet in China and India, healthcare, the cloud, etc., dive into the second half of her deck at your leisure.)
The global smartphone is getting saturated (finally). Shipments of smartphones grew just 3% year-over-year in 2016 vs. +10% YOY in 2015 (slide No. 5).
Time spent using the internet on mobile devices ticked up again in 2016 to 5.6 hours, up from 5.4 in 2015. Desktop and laptop internet usage held steady at 2.2 and 0.4 hours, respectively (No. 9).
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