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Trade organization the Mobile Marketing Association has commissioned a new study that projects the mobile marketing to add $400 billion in incremental output and nearly a million jobs by to the U.S. economy by 2015.

While the findings are meant to induce marketers to spend more on mobile, the study is also part of the MMA’s lobbying effort to illustrate the job creation prospects of mobile marketing and in turn, head off potential regulation.

“Asking a bunch of people who are unfamiliar with mobile marketing to set up digital policy might inhibit innovation,” MMA CEO Greg Stuart said. “Let’s not stifle job growth.”

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