The movie is an action of the #Eusouanne (#Iamanne) movement, born out of the restlessness and confirmation that Brazil is the country where the largest number of assassinations and aggressions to transsexual people in the world occur, according to the 2008 report by Transgender Europe Institution—TGEU—and Associação Nacional de Travestis e Transsexuais (National Transvestites and Transsexuals Associations)—ANTRA—which makes available in its official homepage an interactive map, also first launched in 2018, that shows where transvestites, transsexual men and women died in the Brazilian territory. The entity institutionally supports the campaign #EusouAnne.
55% of fruits and vegetables in Chile are wasted by supermarket chains, street markets and other sale-spots. The main reason is fruit and vegetable’s poor appearance and the feeling that they make up a non-fresh product.
Biobío Solidario is a food bank in charge of gathering such food, store and deliver them for free to more than 31,000 people among 43 social organizations in the South of Chile. In order to encourage the consumption of ripe or bruised fruits and vegetables, the making of an awareness campaign has been requested, to remind all of us that food cannot be wasted.
Remembeer is an app that works as a searching map in your perimeter that locates any pub the users like the most. Beyond that, it offers plenty options of artesanal beers in each one of that pubs. Considering that, we create the “There’s an easier way to find your favorite beer” campaign. It shows some akwards situations where people trying to achieve the perfect beer, instead, Remembeer app tells them, that there’s an easier way to reach it.
Iconic portraits and memorable quotations from recognizable figures throughout history combine in unexpected ways in this World Affairs Council of Jacksonville campaign to establish unity through conversation.
This is a story of an indomitable talented underprivileged boy of Patuakhali Imran Hassan and a blind girl Salina Akhter from Dhaka, Bangladesh. They have surpassed all the obstacles from the life with the help of Dutch Bangla Bank Scholarship. This bank has created and extended their hands towards them to fulfill their dreams and able them for the future.
Dutch Bangla Bank Limited has been providing Education scholarships to thousands of meritorious yet underprivileged and physically challenged students from all across Bangladesh for the past 13 years beginning its journey in 2005. Throughout the journey many inspiring stories were heard of indomitable meritorious students whom despite their challenges wanted to keep on moving forward. Dutch Bangla Bank became their friend in need and helped them through their scholarship program. Our plan was to put a dramatic representation of this stories and bring out the emotions that the viewers could relate to. Their stories, struggles & hardships and their will to achieve along with how Dutch Bangla bank helped was put forward.
(TrendHunter.com) The May 2019 design concepts explore old and new ways of creation through a variety of different mediums. These examples broaden out to cover design ideas of all sorts without holding creative…
Parents all know how hard it is to keep their home germ-free, especially when children seem to pick up germs everywhere they go. The advertisement exaggerates the idea that children seem to have germs follow them wherever they go to emphasize that only Clorox Wipes has the power to keep these germs out of the home.
How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.
Meet @eva.stories – a first person account of Nazi persecution.
Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.
Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind.
When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th 1944 and stopped on May 30th 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished.
75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva’s personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine.
“We took the diary and actually translated it into a full 70-minute film,” Mati Kochavi explains. “It is one of the biggest projects that Instagram has ever done.” We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective”. Kochavi adds that “the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends.”
Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life – from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz.
When asked Maya Kochavi said: “The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives”.
Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time.
So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.
To follow our stories on Instagram: @eva.stories
Project credits:
Screenplay: Maya Kochavi & Mati Kochavi Direction: Mati Kochavi & Mayv Kochavi Executive producers: Mati Kochavi & Yona Wiesental Production company: Pov Productions, Color film Producers: Neta Karni & Hadar Albaranes&Liat Lehavi Dop: Lael UtnikLine Producer & 1st AD: Shabtai Itzhak Eden Editor: Arik Lahav Leibovich Research: Dr. Liran Gordon Client: K’s Galleries
Agency credits: Agency: Leo Burnett Israel CEO: Adam Polachek VP Creative: Ami Alush Chief Client Director: Idit Zukerman Creative Team: Oren Ben Naim, Meital Miller Account Supervisor: Orian Liber Account Manager: Reut Frid Studio Manager: Sagi Valenstain Media: Publicis Media Marcom: Eva Hasson
(TrendHunter.com) The list of May 2019 world trends is globally progressive, with concepts that explore travel, new collaborative products and services, and much more.
Making its first public appearance at tonight’s GLAAD Media Awards, a new Bud Light rainbow bottle will soon be on sale nationwide for Pride Month in June. The aluminum bottle, designed by agency FCB Red, marks the brand’s 20-year partnership with GLAAD, which will receive $1 from each case sold from May 27 to June…
Loto is a game of chance brand that until 2018 advertised all the banal and material things you could do and buy being a millionaire. As a follow up of the “You’re already rich” campaign, wich reminded the daily luxuries that life gives you, we continued this concept, but this time, we fixated on the date when we gained something valuable and unforgettable. Milestones related to important dates of each person. Like the birth of your child, a championship win of your favorite team or the date of your marriage.
Design, Online Medcare Hospitals & Medical Centres
Preventive medical communication has been the same for decades. Having slowly moved into a blind spot. With more fine art and design driven festivals and exhibitions being introduced every year, Dubai is quickly becoming the art and cultural hub of the region. We needed to grab the attention of an audience that cared more about art than their own health. So, we infiltrated some of the most popular art exhibitions in the city and added some of our own masterpieces that looked like the work of fine artists. But were actually created by deadly germs. Each piece spread awareness about the diseases caused and how to prevent them. Seeding an infectious idea that helps prevent infections.
Print All-Ukrainian Network of People Living with HIV/AIDS
The risk is not to know.
HIV if dangerous if you don’t know about it. The earlier the test is performed, the more chances to save one’s life. We used metaphor to show that HIV is hidden in our everyday routine by showing burger with the circle saw blade — one has to be careful to detect it before harm is made.
The Play-Doh brand wants to promote the different sizes of their cans at the Colombian stores.
Now not only the customers will find the regular size can, but they also can find it in a smaller one. With this action they explain that fun and creativity do not depend on the size of the can but on the size of the imagination, because inside you will find a whole universe of possibilities.
(TrendHunter.com) These May 2019 branding ideas highlight the creative side of businesses and range from nostalgic branded pop-ups to unique logo redesigns. Regardless of the expansive variety of examples seen in…
(TrendHunter.com) The May 2019 lifestyle trends feature new and innovative ideas that make daily activities more convenient and functional. With the Spring season at its rise, there are also many outdoor examples…
(TrendHunter.com) The May 2019 pop culture trends incorporate series-themed apparel and collector’s items, classic board games with modernized themes, politically charged cocktail menus, and much more.
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