Apr
26
YWCA Montreal Preventing Sexual Exploitation of Youth: Don't get bought off
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Online
YWCA Montreal
To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women’s Day.
Advertising Agency:DDB Montreal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Photographer: Jimmi Francoeur
AssistantPhotographer:Yanick Founier
Production House:Morrison Films
MUA:Amélie Bruneau-Longpré
Set Designer:Marie Christine Boivin-Fournier
Retoucher:Marie-Élaine Doiron
Font Foundry:Pangram Pangram
Account team:Alice Labous, Inès Khadr, Madjid Hamidi
Strategist:Hugo Martin-Bonneville
Pr:Miriam Valcin
Webmaster:Jessica Boily
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