‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets

“Before they were called influencers, we just called them bloggers,” Raissa Gerona said early in her conversation with Lisa Lacy for Adweek’s Social Media Week L.A. summit. Gerona is the chief brand officer of the clothing company Revolve. She then drew a straight line from the original influencer platform–magazines–to blogs, then to Facebook and now…

No Responses to “‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets”

Post a Comment