Jan 07

Xerox Overhauls Brand Image With Focus on Software, Services

Posted in: Uncategorized

YORK, Pa. (AdAge.com) — Brother Dominic wouldn't recognize his time savior anymore. Centenarian technology company Xerox, famed for a Super Bowl campaign showing a monk, the aforementioned Brother Dominic, copying — rather than transcribing — sacred manuscripts, is undergoing a facelift to reflect the modern digital-software and services brand it has become.

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