Jan
07
Writers Strike Clouds Ad Forecast
Posted in: UncategorizedNEW YORK (AdAge.com) — TNS Media Intelligence's forecast for advertising spending in 2008 comes with a giant asterisk. Although the group predicts overall U.S. spending to increase 4.2% over 2007, the writers strike gave Jon Swallen, senior VP-research at TNS, much reason to pause in predicting spending for the individual media sectors.
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