Wieden & Kennedy Wins TurboTax Media-Buying and Planning Duties


Wieden & Kennedy is best known for bold, dramatic creative work for clients like Nike, Coca-Cola & Procter & Gamble. But in an unusual move, it was just awarded media duties — including the buying of media — by Intuit-owned TurboTax.

A spokeswoman for the tax software specialist said “W&K will be doing our media buying, formerly done by Initiative.” The business will be a joint effort between the agency’s New York office, which will handle buying, and its Portland headquarters, which will oversee the media-planning portion of the account.

Initiative didn’t immediately respond to a request for comment.

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