What The Players' Tribune Can Teach About Storytelling


After spending the first 10-plus years of her journalism career focused on music, Jessica Robertson changed things up in 2015 when she joined The Players’ Tribune, the for-fans-by-athletes digital media company founded by baseball legend Derek Jeter.

With roles at RollingStone.com, AOL Music, MTV and The Fader, sports may seem like a random transition, but outside of music, Ms. Robertson said sports is her biggest passion. In high school, she played basketball and softball, and she still plays basketball recreationally as a shooting guard, referring to herself as “the small girl in the corner who can post up on the wing and hit the shot.”

But aside from the sports enticement, Ms. Robertson said she took the head of content role at The Players’ Tribune because she thought the first-person storytelling concept was powerful. “What’s so exciting is that sports is the prism we use to tell stories and they’re human interest rather than sports-focused,” she said. “There’s not a lot of nuance allowed in post-game interviews and we want to provide that real estate.”

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