Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Toyota presents the touching story of a very special tree and its place in the hearts of one familyand particularly one couple. E*Trade suggests that you shouldn’t get mad at your brother-in-lawyou should get E*Trade (it’ll make sense after you watch the spot). And Wells Fargo serves up a charming array of “holiday meal memories” as a way of calling attention to its charitable efforts involving food banks.

Continue reading at AdAge.com