Vox Media CEO Jim Bankoff on Ezra Klein’s Plan to Re-Imagine the News


The parent company of tech news site The Verge and sports blog SB Nation has lured The Washington Post’s recently departed politics-and-policy wunderkind Ezra Klein to spearhead a new news-and-culture site.

The property will mark Vox Media CEO Jim Bankoff’s latest — and highest profile — wager to become the next-generation version of traditional media companies like Time Inc. Last November, fresh off a $34 million funding round, Vox acquired Curbed.com to add real estate, food and shopping to the company’s three existing verticals. Mr. Klein’s new site will add a seventh to the company’s growing portfolio.

As with Nate Silver’s new site for ESPN, Mr. Klein’s new domain will take his penchant for explaining politics and economic policy news and apply it more broadly to categories like foreign affairs and culture. Mr. Klein will be joined by Washington Post colleagues Melissa Bell and Dylan Matthews as well as Slate writer Matthew Yglesias.

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