U.K. Watchdog Bans 'Beach Body Ready' Ad, but Not Because It's Offensive
Posted in: UncategorizedDespite 378 public complaints about Protein World’s infamous “Beach Body Ready” ad, the U.K. Advertising Standards Authority has ruled that it is neither irresponsible nor offensive.
The poster, created in-house and showing a very slim woman in a yellow bikini next to the phrase “Are You Beach Body Ready?” was the subject of a public backlash in April, when 60,000 people signed an online petition to have it banned. A graffiti campaign defaced many of the ads, using slogans like, “Each body’s ready” and “You are fine as you are,” and a “Take back the beach” protest was organized in Hyde Park.
Carling produced a spoof “beer body ready” version, and plus-sized fashion retailer Simply Be created posters declaring “Every body is beach body ready,” while the term “beach body ready” became part of daily conversation in the U.K.
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