May 23

Tremor Video Is the Latest Company to Take the OOH Plunge

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Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory. Moving the company’s programmatic operation out of home seemed like a natural choice,…

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