Time for Year-End Lists

‘Tis the season for year-end lists of every variety. Time Magazine has 50 such lists, one of which–Top 10 websites–I’d like to take a closer look at.


1. Lemonade.com
2. AskSunday.com
3. Wink.com
4. TechPresident.com
5. GoodReads.com
6. MenuPages.com
7. DontForgetYourToothbrush.com
8. VolunteerMatch.com
9. Fatsecret.com
10. Indeed.com

It’s pretty easy to see the common thread here–services made possible, or made better, by the interwebs.

As someone who builds websites for brands, I find this list instructive. Mostly, brands want to use the web as a place to run ads, deeper, more immersive ads, but ads just the same. Yet, that’s not what people want from the web. They want useful information, entertainment, connections with other like-minded peope and services that make their day-to-day lives easier and more efficient.

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