TikTok’s New Audio Catalog Caters to Brands on a Budget

As consumers become increasingly supportive of brand underdogs and TikTok small businesses boom, the platform is playing into this evolving allegiance and refreshing its historic facilitation of unexpected virality and account discovery. As an audio-first platform that rewards users who creatively adopt viral sounds, TikTok is nurturing small businesses by expediting their creative processes and…

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