Hasta La Creative!

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real life couples who’ve all popped the question—including a same-sex couple.

The real-life gay couple, a handsome New York City pair, are part of a push from the brand to show diverse love stories, a spokeswoman for the company explained to Elle. 

“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” said the spokeswoman. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.” 

While it’s certainly exciting to see such an iconic brand make a progressive statement with its “Will You?” campaign, it’s also obvious that it makes sense economically. The growing market of same-sex couples searching for engagement rings has many brands courting gay and lesbian couples directly. 

See the full ad below, and click to enlarge.