This ADC Young Guns Campaign Disrespects Advertising Legends

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If ever there were an indication ageism is alive and well in advertising, it would be this DDB New York-created campaign for the Art Directors Club ADC Young Guns 12. The campaign uses imagery from George Lois’ Muhammed Ali Esquire cover; Bill Bernbach’s print ad for Volkswagen; Massimo Vignelli’s NYC Subway map and Saul Bass’s Vertigo poster and the headline, “Old Dies For New.”

I mean come on, two of these guys aren’t even dead! Now, yes, the baton does have to be passed from one generation to the next but do we have to leverage, both figuratively and literally, the deaths of advertising’s greats just to promote and advertising competition for hungry 20-somethings?

Anyway, the ADC is hosting a Call for Entries party for Young Guns 12 on March 13 at the ADC’s new gallery at 106 West 29th St. Beginning February 13, those interested in participating in the competition can do so on the Young Guns website.

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