Jan
31
The Olympics Shut Down a North Face Store, So They Opened an Extreme Pop-Up
Posted in: UncategorizedAfter its shop at the Genting Ski Resort outside Beijing was closed for the Winter Olympics, outdoor gear brand The North Face opened what it called “the coldest pop-up store.” Located “really in the middle of nowhere,” per a spokesperson for creative agency Fred and Farid Shanghai, the pop-up was open for a week in…
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