Mar
13
The Apple Watch Is Out, and So Are Many Others. How Do the Ads Compare?
Posted in: Uncategorized
Going by the gorgeous advertising, it’s hard to dispute that Apple’s new smartwatch has some tremendously compelling features and impeccable design. But Apple Watch is far from the first entry in the budding category, and the others have ads too. How does smartwatch advertising stack up, circa March 2015?
Prior to the TV commercial, we saw an indulgent 12 -full pages of Apple watch porn in the bible of fashion mags, Vogue, placing the timepiece alongside high-end luxury brands and top fashion houses.
Even before these, back in September, we saw this ten minute-plus video exposition of the new watch, featuring Jony Ive, Apple’s senior VP for design. (Read Ken Wheaton’s cantakerous review of the film here.)
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