Tens: Daydreamers

Daydreamers’ was shot half digital and half 16mm film – we aimed to capture the juxtaposition between a colder, muted world without Tens and the warm and granular effect of wearing them. In the narration of the film, we sought to highlight the importance of relationships offline, experiencing moments in life because you genuinely want to; and not just because you want to be seen to be doing so online. The purpose of the film is to encourage people to live their everyday life with a positive mindset, and to make the most of every situation; key elements of the Tens brand ethos.

Video of Tens SS17: Daydreamers