Hasta La Creative!

CHICAGO (AdAge.com) — When Constellation Brands paid $384 million for the edgy, independent Svedka vodka brand in February, many thought the deal was a potentially perilous one for the wine-and-spirits giant. Svedka had grown explosively thanks largely to provocative advertising that ignored accepted industry standards and simply ignored the industry's marketing arm when it asked for ads to be shelved. How would it adjust to being owned by a member of the Distilled Spirits Council of the U.S. and therefore subject to its marketing code?