Mar
11
Struggling Product Behind The Trade Desk’s Revenue Woes Angers Buyers and Publishers
Posted in: UncategorizedIn its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk’s surprisingly bad fourth quarter earnings–where it didn’t meet revenue…
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