Steph Curry 'Overcomes' in Kaiser Permanente's Striking Mental Wellness Campaign


Golden State Warriors Point Guard Steph Curry is no stranger to the ad spotlight, having appeared in a host of campaigns for clients including Under Armour, NBA 2K, Muscle Milk and most recently, Chase. His latest, for Oakland, Calif.-headquartered healthcare company Kaiser Permanente, shows him in an unexpectedly vulnerable light.

Created out of Translation, the effort debuts with a hero spot that opens on the NBA star’s intense mug, awash in blue as he prepares to step into a deprivation tank. The voices of critics swirl about: “Can Curry deliver?”… “He’s not one of the greats yet.”

Immersed in the capsule, he takes a deep breath and gets sucked into a surreal waterworld, where basketball nets stretch into jellyfish creatures and balls plunge in like torpedoes. The cacophony of criticism continues until Curry takes a deep breath and meditates: “Calm, strong, focused.” Chaos transforms to quiet. It’s then that we see Curry heading out to the court, open and confident. Copy reads, “Train the mind. The body will follow,” followed by the Kaiser Permanente logo.

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