Mar
20
Stella Artois’ Chief Marketer on the Brand’s New Direction Around Authentic Connections
Posted in: Uncategorized“This is a new day for the brand,” Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities. Garcia, who took on the role just under a…
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