Soylent Gets an AI Spokeswoman Courtesy of W&K Tech Shop Lodge


Soylent, the meal-replacement brand designed to eliminate the hassles of regular eating, is getting a (fictional) artificially intelligent spokeswoman in its first work from Wieden & Kennedy’s tech-focused Lodge group.

The character, Trish, will appear to run a virtual store on Soylent’s website and play a part in a mix of broadcast, digital, social and other marketing as the brand sets out to broaden its consumer base, according to the company.

Still, the company is not abandoning its tech-savvy followers. Trish has a Bitcoin-based store, Soy Route, on the dark web, where Soylent aims to sell rare products including mystery-flavor Soylent, a beef-flavor kit and golden Soylent signed by the CEO. Trish is also set to make an appearance at the upcoming SXSW Conference.

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