So, What the F**k is Going on at Cossette?

Toronto agency Cossette has released a funny video in which individuals across Canada ask, “What the fuck is going on at Cossette?”

The agency managed to bring together an impressive array of talent for the video, including BBDO’s Carlos Moreno and Peter Ignazi, Chris Van Dyke of School Editing, Ted Rosnick of RMW Music, and, perhaps most surprisingly, a cameo from the Trailer Park Boys. At the end of the video, the agency boasts that they’ve been nominated for agency of the year, digital agency of the year and media agency of the year, and “That’s what’s going on.” It’s well worth a view if you have a minute for a quick chuckle, especially if you’re amused by extensive profanity and/or have ever wanted to see Cossette Co-Chief Creative Officer Dave Daga get hit in the balls.

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