Hasta La Creative!

Snapchat is giving users more search powers that will open up the app and take it from mostly private communication to more public content sharing.

The messaging and media app beefed up its new search page with a way to sort through content to unlock specific subjects. Now, users can type in “puppies” or “Fashion Week” and call up video Stories related to the topics.

This Stories search opens another window into the content on Snapchat, which has been a rather closed experience for users, who mostly see videos from friends and accounts they follow. Now, content uploaded to Our Stories, which is a public setting, could be surfaced with a search.

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