Skinny: Friendvertising

Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising
Skinny Integrated Ad - Friendvertising

Considering that word of mouth is 83% more effective than advertising*, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.

A highly targeted direct campaign that operates at a national broadcast level.

Friend get nation, if you will.

To do this, the campaign stars literally heaps of happy Skinny customers, each fronting their own highly produced audio-visual commercial, imploring their friends and family to join them on Skinny.

In each, a happy customer stands alone in a two-person, friendship scenario – like riding a see saw, water skiing, or playing chess – and talks about how Skinny’s mobile network covers 98% of places Kiwis work and live. How Skinny are a Kiwi brand, run by Kiwis for Kiwis. That they have hundreds of thousands of the nation’s happiest mobile customers. And how they’ll do anything to save their customers money.

Video of Friend-vertising

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