Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

When you visit the homepage of Shinesty, an ecommerce brand that sells cheeky, often in-your-face party apparel, the first pop-up asking you to subscribe reads: “Emails suck. Ours don’t.” Shinesty takes an “entertain first, sell second” approach to its marketing, especially when it comes to email, according to CMO Jens Nicolaysen. When he helped launch…

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